Unit IV Scholarly Activity Essay

Unit IV Scholarly Activity

By

Dwayne Q. Clark, Sr.

Columbia Southern University

In contrast to last unit’s assignment essay, this unit assignment will focus on the quantitative research methods. This essay will describe how quantitative research can sway decision making within your field.

Quantitative research is one that addresses research ideas through experimental assessments that involve numbers and examination methodologies. These results can stand alone because they do not need much interpretation. As it pertains to quantitative methods, you generally have certain things in mind already. Most people carry the mindset that quantitative research is difficult, but once the essence of the research is captured the idea

You can’t argue with numerical facts as you can bias opinions. With this method, there is not a necessity to consider the moral makeup of an individual. The best use of research, in my flawed opinion, is to integrate both qualitative and quantitative research methods and achieve the more successful results. In one instance, qualitative methods can help quantitative research in the form of questionnaires. Another example would be to conduct a mostly quantitative revision that uses qualitative results to explain the quantitative findings. In an alternative approach, quantitative findings would explain qualitative results, which is what happens when people participate in focus groups by completing surveys. Evenly, the two methods can be used equally in an effort to flourish from each other's results. Depending on the reason or the audience for which the research will be presented, typically a combination of one of these approaches will allow for a clearer understanding. If the audience is within the company, a qualitative method may be sufficient. If the research is to be shown to investors, they may understand the numerical aspect of research results rather than a more in-depth, or a more difficult