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Victim Support Competitive Advantages

1312 Words6 Pages

Competitive advantage refers to the favourable position of a company over its competitors in terms of donations receiving and giving services to victims. A company can achieve competitive advantage over its competitors providing consumers quality services with best assistance. Total funds raised through fundraising have increased from £1.3 million in 2012/13 to £2 million in 2013/14. A further
£8.2 million has come through income generation (mainly contracts and grants). Notable results include a three year partnership with home security specialist ADT. The charity will receive £150,000 of financial support from ADT under this partnership, which has seen the launch of the ‘Take No More’ anti-burglary campaign. Victim Support aim to support …show more content…

For this purpose, Victim Support has made certain that they are making the login form much easier and convenient for the donors so that they are able to hold them for long as well as gain their loyalty due to the simplicity of the site. Furthermore, it also has made certain that it is looking into providing donors or victims certain benefits so that it is able to hold them and gain their trust regarding providing all kinds of benefits. This helps Victim Support to understand how it needs to work out its marketing …show more content…

The purpose of promotional aspect in the demographic segmentation would allow Victim Support is that it would help in focusing on one particular factor, such as increased crime. The crime variable in the demographic segmentation will help Victim Support in understanding that it needs to bring different promotional strategies for different crime factors as this is how donors will be attracted (Palmatier, et.al, 2006). The second marketing mix proposed is the price for the geographic segmentation because it would allow Victim Support to set different operational areas for different regions in order to gain donors trust. In geographic segmentation, Victim Support will get to play with a broad area, such as region, size of metropolitan area, population density, and climate. This would allow the management to have a survey regarding the kind of prices people are willing to pay and then its prices for various products and services are kept accordingly. The 2 different marketing mixes will have in various ways towards the two different segmentation for Victim Support. Crime continues to develop with technology and social change and we are determined that our support services keep pace with

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