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Who Is Responsible For Southwest Airlines's Success?

370 Words2 Pages
Southwest Airlines was established in 1967 by Herb Kelleher. When it was established it was known as “Air Southwest”. It changed to its current name(Southwest Airlines) in 1971. Today Southwest Airlines has flights to 97 destinations in 40 different states. Their success in business is one that has risen from the ground up in the airline industry. Southwest Airlines is a company that is devoted to cheaper travel. They are the second largest domestic airline and the largest discount carrier. There are many reasons for their success. Southwest Airlines is one of the few who do not charge baggage fees. They have also used the same type of jet, the Boeing 737. This way they only have to train their mechanics with one type of aircraft.
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