Pharmasim – Final Simulation Report Team 12 Team Member: Rajvi Patel Table of Contents Introduction 2 Pricing 2 Advertising 4 Sales force 8 Promotion 10 Segmentation 12 Product life cycle 13 Line extensions 14 Cumulative net income & final stock price 15 Conclusion & Future Forecast 16 References 17 Key Success Factors 17 Table of Figures Figure 1 Comparison of Manufacturer Suggested Price for different brands 4 Figure 2 Advertising Expenditures for Allstar products through Period 0 to Period 10 5 Introduction Team 12 reached its goals established in the initial strategy report by achieving a cumulative net income of $1,414 M and a stock price of $203.16. Team 12 was also achieved in percentage share of manufacturer’s sales
Though they have many strengths, every great business also has weaknesses; Walgreens is no exception. Their first weakness is that the company only operates on American soil. Being limited to America limits their customer base as well as reduces their chance for a larger market share. Their second weakness is that the company is highly vulnerable to government regulations and pricing controls. Since a large part of their business is medical based, the government has a large amount of control over the company.
The total 2014 combined annual revenue for retail drug industry was $305 billion, according Drug Channels Institute. The biggest retailers in this industry are Walgreen Co., CVS Caremark, Corp. and Rite-Aid, Corp with Wal-Mart and Target developing more of a presence in recent years. Those 3 major retailers make up %70 of the industry revenue. The industry had grown substantially in the last 50 years and will continue to innovate and develop well into the near future. The average age of the U.S. consumer is increasing rapidly as the Baby Boomer generation grows older which leads to increased demand for health services to those who are 65 year old and above.
TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
3 - Competition 3.1 - Suncor Canada 3.1.1 - Environment In 2009, we Suncor developed several strategic environmental performance goals. The plan was based on assigning the correct resources at the correct time. The plan involved Water, Land, Energy Efficiency, Air, among other criteria. 3.1.1.1 - Water
Task 2 (LO2) Executive Summary: Firstly, the Company taken for this assignment is the Arby’s fast-food. An internal and external analysis will be made on the above Company. Added to this, link between strategic positioning and marketing tactics in general and of the company will be discussed. Finally, the target market, product and services of what the company offers will be seen and Payne and Ballantyne Model is going to be discussed.
I think my organization is considered to be innovative in retail health provider. Walgreens’ pharmacies relied heavily in technology implementation. Since 1981, Walgreens founded their proprietary pharmacy computer system, Intercom Plus. It was the first large scale retail pharmacy computer system and relies on satellite as well as broadband connections to link over 8,000 Walgreen retail, mail services, and specialty pharmacies. It is considered to be the largest private user of satellite transmission data in the world.
Form of Ownership: Corporate chain. The many Trader Joe stores are all owned by Trader Joe’s Corporate. Level of Service: Limited Service. Most grocery stores would fall into the limited service category. Customers are responsible for most shopping activities but sales assistance is available in the aisles and of course at check-out.
Level of Rivalry: High The level of competition is intense in the grocery industry. The organic foods niche grows at a rapid pace attracting a lot of competition to this industry. Stiff competition is provided by giants like Trader Joe and Kruger who are entering the organic market which was once a specialty of Whole Foods. Over the past year Whole Foods slashed prices
The nature of Whole Foods operation is Providing the best quality food and drugs to their customers. Whole Foods Market is a retail provider of foods both organic and non-organic. Whole Foods also provides their customers with Drugs both holistic and non-holistic. Date of annual report used:
Yogurtberry wants to occupy a clear position in the minds of its customers. For yogurtberyy it is not difficult to do as the product is unique. It is different from any other Ice cream that one can find in the supermarket. Yogurt berry markets its products as premium yogurt, which makes it a distinctive branch in the Ice cream industry. It is not just another ice cream, it’s a fro-yo (acronym for frozen yogurt).
Buffalo Wild Wings The game is ready to come and you and your friends decided to go have a beer and dinner, if you are lucky enough to live in the vicinity of a Buffalo Wild Wings (B-Dubs), chances are pretty high that you will meet there. It doesn’t matter the season, game or day with the atmosphere that you will encounter at your local B-Dubs along with the reasonable prices for drinks and food, the choice is almost always unanimous. With 21 ah-inspiring seasoning (five) and sauce (sixteen) flavors to dress up your wings both traditional and boneless styles the flavors start at mild as sweet BBQ through Blazing (heat) and everything in between, all customers are destined to find at least one flavor they will claim as theirs. Most patrons
Dream Bean Cafe faces intense rivalry among competitors in the industry, The Cafe faces more than 180 competitors which have different sizes, specialities and strategies. These includes: Balanced Living Cafe, Frunatic Cafe and other vegan restaurants. Furthermore, as a new cafe, there is a lack of brand identification as compared to popular cafes such as Sunny Choice Cafe and Onaka Restaurant. With no product differentiation, it is also easy for customers to shift from Dream Bean Cafe to other brands.
For one, don’t forget that WFM is one of the largest public food and drug retailers in the United States. In fact; it is a Fortune 500 company, ranking number 232 on the 2013 list. Its size gives it the ability to negotiate better deals for its produce and products; which smaller organic grocery chains cannot. So; in the event of increased food costs; the whole industry will be under pressure but bigger companies will still have negotiation and pricing power edge over smaller chains.
1. Just Eat Just Eat is an online platform dedicated to the intermediation between restaurants and consumers in the takeaway food service. Since the beginning of their activity in Denmark starting on the mid 2001, the company has managed to expand to other 12 countries (see Exhibit 1). This report is going to analyze their 2nd expansion, which took place in the United Kingdom during the year 2006. Before getting into this point, let us introduce how Just Eat works.
