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Why Do Alcohol Companies Use Social Media?

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We are in an era where most things, such as communicating with others via social media, looking at Youtube videos, shopping, reading articles, etc., are done via the Internet, since they are easily more accessible to anyone. Social media forms a very important part of the Internet since it is where many teens under the age of 21 interact with one another, as well as those who are 21 and older. Social media has gone through many transformations throughout the ages, yet their main source of income has been promoting advertisements. Marketing is a profession that targets its customers in order to increase the sales of a certain product or service by appealing to the people that are most likely to buy that product or service. Alcohol companies, such as company XYZ, that advertise on social media and all over the Internet to target consumers has become very common. …show more content…

Not having restrictions on who can see their advertisement on Youtube and allowing it to be shared on social media caused for the advertisement to receive half a million hits in a week. This type of marketing has become a moral issue since it has allowed and promoted the use of alcohol on those under the age of 21, possibly causing for underage drinking to increase. The Federal Trade Commission has been brought up to this case in order to protect minors from exposure to alcohol advertising. Although people see that type of marketing as harmful to those under age, company XYZ argues that their target market is not those under age but those of age that use the

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Considering it is an advertisement for an alcoholic beverage the age range is automatically 21+. Another telling factor is that the commercial stars Miles Teller who seemingly became an overnight sensation after his appearance in Top Gun: Maverick, where everyone seemed to fall in love with him and his charming looks. Not to mention the scenario that is being illustrated, being put on hold for an extensive amount of time, is something that countless millennials have experience with and can relate to the frustration that comes with it. The consumers might be more inclined to purchase this drink due to their personal likability of the actors of the commercial and because of the happiness that is instilled in the watcher through the music and

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