First of all, Jeffrey Swartz has been the President and the Executive officer of the Timberland. He chose a strategy which was nothing for his own benefit, but just for the finance. He left the company immediately after his earnings rather than arranging a financial deal that may help and get him ready for the life after Timberland. In this article, Jeffrey shows some examples of an ethical behaviour. ‘Ethical behaviour’ is characterized by honesty, fairness, and equality which respects dignity, diversity, and the rights of individuals. One example is making a difference. Jeffrey Swartz emphasizes people to be good citizens; both in and out of the company. The Fast Company article said “What Swartz is really trying to do is to use the resources, …show more content…
This started in the late 1950s and became ‘the most dependable’ store for outdoors. “Boots, Brand, and Belief” is a way to stick Timberland’s roots that have been developed over the years. Timberland’s roots of the Abington Shoe Company was purchased by Jeffrey’s grandfather in 1955. When Jeffrey’s father took over Timberland in 1986, he added clothing, accessories, and women’s and children’s shoes to the product lineup. With these and some other features in the company, it has a high standing. In addition, just over 30 years, Timberland has turned itself from a small Bootmaker into more than $1 billion global lifestyle …show more content…
For example, Timberland improved the living conditions by planting over 1 million trees over the last 10 years, which improved the surroundings including land, water, and air. Another way to gain advantage is to keep a better and a healthier environment which increased their work productivity. “The Earthkeeping” strategy has been successful. For example, companies now understand that they must make, grow, and develop in order to realize their long-term success. Also, Timberland managed to amass 20% of all of VF’s revenue in the most recent quarter. These examples above explains that “The Earthkeeping” strategy has been successful. Timberland exposes itself to a fair amount of environmental uncertainty and Timberland took a step back to realise all of the good they were doing, and its employees saw what made their jobs so fulfilling. Timberland also has faced as a company that popular products are all successful in how they run their