CoverGirl Essays

Role models. A very controversial topic, to be honest. There are good role models and bad role models, but what exactly is a role model? A role model is someone who one can look up to, aspire to be and be inspired by. A good example of role models is celebrities. They have a massive influence on people all around the world, especially teenagers. Many teens idolize celebrities aspire to be them. They are famous and many people try to imitate them. This is the perfect way to get them to do good things

Rhetorical Analysis: NEW Dream Liquid Mousse - Maybelline Commercial - Adriana Lima Vs. Emma Stone , New Revlon Photo Ready Airbrush Mousse We encounter advertisements in everyday life, whether it’s on TV, the radio, on billboards, while driving down the road, when using the Internet, reading newspapers or in magazines. They cannot be escaped so they become part of our daily lives. Commercials are used to attract customers to buy their products by persuading them to do something; which most of the

Introduction Beauty Pageants are a relic of an old era- where objectifying women was the norm. Pageants would struggle to pull off a delicate balancing act -- objectifying women while providing them with real opportunities; promoting traditional roles while encouraging women's independence; glorifying feminine modesty while trading on female sexuality. Along the way, it would come to be a barometer of the nation's shifting ideas about American womanhood. With the advent of feminist movement in 20th

Covergirl Awareness Magazine advertisements have always claimed to help their customers to make them more beautiful in various aspects of life. However, the endorsements always seem to tell white lies in their products, that subtly imply that the buyers need their product to live a better life. Covergirl is a universal makeup line that uses strategic tactics, particularly using celebrities to endorse their products, or to guarantee unrealistic results, such as flawless complexions. The brand tries

IB Business and Management SL Internal Assessment Will the expansion of Covergirl models affect their reputation? Fanola McGarrity TABLE OF CONTENTS CONTENTS PAGE Introduction Commentary: Political Commentary: Social Beliefs Conclusion Bibliography Appendix Page 3 Page 4-5 Page 5-6 Page 7 Page 8 Page 9-12 Introduction Covergirl has grown rapidly throughout the United States. Their reasonable prices and famous models catch attention of makeup users around the country. Multiple

The advertisement of CoverGirl from April 2010, shows a picture of the famous Queen Latifah in a white background with her eyes closed. Her hair is neatly tied up in a high ponytail and her skin looks flawless. Queen Latifah has a nude shade of lipstick with a bright big smile on her face with shiny white teeth. She is also wearing diamond stud earrings, which are small and circular. The word “CoverGirl” is written in big blue letters across her forehead. Queen Latifah is written in small blue letters

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand. There are many celebrites that also use Covergirl. By having Sofia Vergara on the cover of

young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands. Debuting in the early sixties, Covergirl is perhaps one of the most credible and well-known household makeup brands, and is well aware of its

wless on the red carpet. This establishes credibility with women. Ethos is not the only rhetoric strategy used by CoverGirl. Another rhetorical strategy used by CoverGirl in their ad campaign is logos. The ideology that CoverGirl is trying to sell is that women should be perfect and pretty at all times. Ellen’s commercial pokes fun at women who are aging and encourages them to try to cover the wrinkles with their product. Her message is introduced with humor, but it appeals to

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.” It then switches over to a

Jamie Jackson Daniel Farr Sociology 26 October 2016 http://money.cnn.com/2016/10/11/news/companies/covergirl-cover-boy-james-charles/index.html Covergirl is a famously widely known American cosmetics brand. The company advertised this cosmetics line by allowing “cover girls” to appear on the front cover of women’s magazines to wear its products. Just recently, Covergirl introduced its first male ambassador, 17-year-old James Charles. One year ago, he boldly chose to launch his Instagram to the

are tons of makeup brands the makeup industry is very competitive. Covergirl advertisements use variety of propaganda techniques such as testimonial, name-calling, and card stacking. Testimonial is a very popular technique used in order to sell their products. Covergirl use one well-known celebrity in their commercial, Ellen DeGeneres. This would make Ellen 's fans want to buy the product. The reason why Covergirl used this type of propaganda is to make women think if Ellen uses the

look. Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for

Katy Perry Covergirl ad opens up with her wearing a big black dress with a black backdrop with the Covergirl logo flashing with a bright red color. Next it shows her wearing the mascara and they zoom in to her eye to show the plumpy look. Then it shows her walking with a big tube of mascara with a pump on it. Next she starts pumping up the balloon At this point of the ad she's explaining how the Covergirl mascara gives you volume. Her dress starts blowing up. At the end of the ad her big black

Covergirl is a make-up brand in united states, which face to the female beauty market. The showing Covergirl advertisement introduces to audience about their selected product “outlast illumine lipsticks” with seven new shades. As usual, the target audiences will still be the female group; however, this time, the main target audiences will be the groups between age 20 to 40. The employers are trying to attract audiences’ attention by visual rhetoric; they try to use visual image to communicate with

Covergirl Claims Many companies use empty or non specific words in their advertisements to make consumers believe claims that are not really present in their advertisements. William Lutz explores these "weasel words" in his essay and examines how companies use these words and accompanying media in order to mislead unsuspecting consumers (Lutz 569). Covergirl's advertisements for its Super Sizer Fibers mascara is a perfect example of Lutz's ideas. In their advertisements for the Super Sizer Fibers

Visual Analysis Figure A depicts the CoverGirl print advertisement for their Katy Kat Matte line. Singer Katy Perry is depicted wearing her product, while her product is beside her and a kitten stands on her shoulder. Based on this advertisement, this product is marketed towards teenaged girls and young women. Katy Perry is a pop singer, famous for her kittenchy tones that are extremely popular, especially in the teenaged demographic. In Figure C, Katy Perry is wearing a dark blue lipstick, and

necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers The general message that Covergirl and Revlon are trying to get across through their advertisements is that people will look their best with the products in the advertisements. The covergirl advertisement emphasis that people “try [Covergirl’s] #1 eyeshadow, mascara, and liner together for [their] best look.” By stating that people will look their best with all three products,

Covergirl’s Advertising Campaign Women all over the world wear makeup all for many different reasons. Some women can’t even leave the house without it. A popular and well-known brand of makeup, Covergirl, uses young and beautiful women that are always smiling and having a good time in their commercials. These advertisements target women to buy their products. These advertisements send a message to women that their makeup will make them more beautiful and therefore happier. I don’t believe this,

While they can use positive emotions to make a person feel happy or nostalgic, some advertisers will get someone engaged by playing to their insecurities. CoverGirl is known for having spokespeople who are of all ages, races and now even genders. In 2011, the company put out a television commercial, titled “Hey Wrinkle Face!” (CoverGirl, 2011) starring Ellen Degeneres. Now, it’s located on YouTube, with over 200,000 views.