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Andrew Baron Rocketboom Case Study

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Name: Course: Professor: Date: Business Introduction Technological advancements improve the performance and maintain the survival of the organization. Utilization of information technology (IT) helps support, sustain and grow the firm (Ali et al. 644). According to Chen (679), more research is ongoing to study the impact of IT on the performance and organization structure. Application of technology improves the competitive advantage, customer service and minimizes the expenses of the company. This assignment entails summary of the company of Stan Carroll and that of Andrew Baron, how technology has affected their operation costs, service to customer and market competition. Stan who used to work in a traditional architecture firm embraced digital methods in his company, Beyond Metals. The practice of hand drawing ended as many industries of design, construction and arts went into the computer. Digital methods enable him to fuse functionality with arts thereby replacing fabrication, which was a primary tool. Carroll states that the new ways enhance creativity and allows him together with his team to work efficiently. Moreover, he can cut down precious time that …show more content…

Rocketboom is a video blog that airs video of length 3-5 minutes from Monday to Friday based in New York City. Andrew had an understanding of the dynamics of IT, interphase design that he utilized in ensuring a smooth running of the enterprise. Integration of software and interphases improves customer service, increases competitiveness and reduces operational costs. Rocketboom has a pligg, which serves as content management system. More so, voice-text video search enables searching of all audio and wikiboom allows users to add items, which are then stressed so that people can fix them. Dot SUB, translation software, attracts people irrespective of their language. The software reduces the cost that could be used to hire them for other parties

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