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Athletic Warehouse Swot Analysis Ken Andrews

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UNIT 5: Strategic Management
University Of The People: BUS 1101
2023, 18 July

The acronym SWOT, which stands for Strength, Weakness, Opportunity, and Threat, was created by Ken Andrews in the early 1970s. These are significant factors that go into strategic planning and should serve as the foundation for the organization's actions and inactions in order to achieve its goals. In summary, the SWOT-derived strategy should aim to take advantage of opportunities and leverage the organization's strengths. The impact of the flaws should be successfully controlled, and the dangers should be reduced as much as possible. Three strengths, weaknesses, opportunities, and threats that the Athletes Warehouse should take …show more content…

Colin is a physical education graduate who competed for Memorial University of Newfoundland's track squad. He also served as the YMCA's executive director. Ed, on the other hand, competed in the master's division of the marathon while playing goalie for the Grand Falls ANDCOS in the Newfoundland Senior Hockey League. Ed and Colin will be able to solve the customer needs and issues due to their experience, giving their company a competitive edge.

Ed and Colin also made the decision to focus on high-quality sporting apparel and footwear. Athletic Warehouse has a strong in this special offering, which will be enhanced by having knowledgeable staff to guide clients in making purchases, which would be a benefit. Furthermore, Ed and Colin spent a lot of time researching the company, indicating that they were well-prepared before opening for business. They have calculated the necessary funds and done market research to determine what they should provide in order to be competitive. ("University of the people: Log in to the site," …show more content…

According to Colin, there is a ready market of at least 3,000 consumers who are willing to pay for the premium sports equipment. According to his projections, the group would earn between 120,000 and 150,000 in the first year, depending on the region chosen. Additionally, none of the other sports shops in the neighborhood offer the products that their company does, which creates a business potential. Additionally, the local sportswear salespeople are typically not very experienced, but Athletic Warehouse will have knowledgeable salespeople, allowing them to outsell the competition ("University of the people: Log in to the site,"

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