ipl-logo

Audience Analysis Of 'Who Are The Lions' In The Group

749 Words3 Pages

Audience Analysis
“What one person finds persuasive or problematic, another may not… Change planners should start the analysis by determining the groups of employees who will be affected differently by the change,” (Clampitt, 2017, p. 251). As became apparent after the changes were initiated, individuals began to voice their disappointment amongst trusting peers, for fear that vocalizing such concerns would reflect poorly on them with leadership. The next best way to address these silent-but-deadly perceptions is through identifying the lions of each group – those that have established clout within their respective roles, regardless of job title, to hone in on. Doing so will also filter down the communication channels for improved reception and, hopefully, open two-way …show more content…

As a change consultant, building open and honest trust with these players would help unearth the undertow of beliefs spreading throughout the department, in order to strategize the response and influence change.
To best capture these talking points, the following change worksheet will be utilized and bridge the step into strategic design:
Audiences (Groups) How Will the Group Be Affected? Who Are the “Lions” in the Group? What Are the Channel Preferences of the Group? What Do Group Members Know or Think They Know? What Will Be the Group’s Likely Concerns or Resistance Points? Communication Objectives for the Group

(Clampitt, 2017, p. 256).
Strategic Design
The strategic design will consist of five key steps: 1) developing tentative communicative objectives for each of the audiences; 2) determine common objectives that are shared by all the audiences; 3) develop an

Show More
Related

Keirsey Self Assessment Paper

153 Words | 1 Pages

The groups are the Guardian, Idealist, Artisan, and Rationals. Reviewing and sharing results within the group will give one another an understanding of others point of view, and create an open, trusting enviorment. It is important to be aware of one’s own personality type

Read More

Tuckman's Group Communication Theory

830 Words | 4 Pages

This could be to specific group, for instance a support group for deaf people, teaching service users or for meetings. In group communication, every individual participating will try and get their personal ideas and thoughts across, especially if they disagree with a point raised (Storming stage: Tuckman group communication theory). In health and social care, group communication is mostly used in a meeting arrangement, as it allows a number of different agencies or care providers with in one agency to focus on particular aspect of care, or on a service user and the care that currently being provided. Communications between Colleagues not only on a one to one basis but in a group setting is key, to everyone working successfully, the performing stage of Tuckman group communication theory. Within a health and social care an absence or lack of tolerance and understanding for fellow employees might create a negative emotional atmosphere, it may only personally affect two people, but will ultimately affect everyone working with them, and possibly decreasing the level of care to their service

Read More

Cango: The Process Of Organizational Restructuring

503 Words | 3 Pages

Collaboration is very important when it comes to the strategies of an organization you can start by with the audience, externally collaboration, and internally

Read More

A Case Study Of Small Group Identity And Values

295 Words | 2 Pages

3. To gather knowledge of each group member's values (Hinson, 2015). Directions: 1. Have each group member introduce themselves (Hinson, 2015).

Read More

Lars Group Essay

410 Words | 2 Pages

Based on contemporary views of organisational change, resistance dialogue by senior executive members can enhance the Lars groups change initiatives by challenging any assumptions, and providing greater insight into the details of the workplace (Wooldridge et al, 2008). From this perspective change is viewed as multidirectional - a process benefited by consistent reflection, feedback, and revisement (Dawson, 2014). Feedback from management on any limitations of the change plan or implementation can and should be fed back into the change action’s design and implementation strategy to improve change action success (van Dam et al,

Read More

College Therapy Group Paper

1498 Words | 6 Pages

We will have to show the group how to use “I” statements, how to address members with respect, how to give appropriate feedback, and how to maintain appropriate boundaries. It is our task to get the group to talk to each other rather than talking to us or through us. We also need to teach the students how to listen by modeling the way we attend to them. Thus, when participants state specific issues related to the group, my coleader and I will actively get involved to assist each member to solve their conflict such as another member not following guidelines. This will also give us an opportunity to explore why a person is feeling the way they do and bring it to the

Read More

1.5 Explain How To Overcome Barriers To Learning In Groups

1124 Words | 5 Pages

The purpose of group learning and development is to ensure that all learning styles are catered for and the ultimate goal of sharing knowledge is achieved. When using a group to deliver something new each individual can call on a fellow participant to confirm understanding. 1.2 Explain why delivery of learning and development must reflect group dynamics When delivering to a group it is important to consider, what is the normal behaviour within the group? Who plays what role?

Read More

Examples Of Indigenous Epistemology

1525 Words | 7 Pages

Moreover, they need to enhance their capacity and expanding their relation because knowledge have been varying and unique to be operated for the group purpose (Martin & Mirraboopa,

Read More

Essay On Student Debt Crisis

415 Words | 2 Pages

College costs are skyrocketing, and at the same time we have students wanting to learn and become educated in order to contribute their knowledge to society. The student loan debt crisis is weighing upon us, so we need to reform the system. If I had the power to make a change, I would cut the costs of college education and lower student debt by a reformed banking system. One of the major causes of the student loan debt crisis is high interest rates for student loans. Too many banks offer loans and do not think how these students are going to pay back the money.

Read More

Grieving In Groups

793 Words | 4 Pages

Theme: The group members will be given an opportunity to assess where they are now and where they want to go. They will also be given an opportunity to evaluate how and if the session were beneficial to them and identify areas of improvement. Session 4 Overview: The session began with welcome

Read More

Lou Gerstner's Transformational Leadership Style

921 Words | 4 Pages

Hence, leaders need to be prepared and manage readiness to the alteration by making an environment of honesty and transparency for their team as a successful implementation of the change is unlikely. Employees must be part of the change hence, they must to be told about the requirement of the change and be given a reward to motivate to embrace the change. If change be accepted by all recipients it can be implemented quickly and effectively. The leaders’ attitudes and behaviors have both positive and negative alterations on the change success. Therefore, leaders of organizations need to try and develop a more framing and shaping behavior, adding skills on themselves to change and motivate the subordinates towards the embracing the change.

Read More

Emergent Strategy Case Study

1931 Words | 8 Pages

As mentioned earlier, communication and information provision help reduce employee’s resistance to change and hence create an organizational culture that values change. According to Gill (2002), communication is the ‘blood’ of organizations and ‘oxygen’ of change implementation. Poor communication between leaders and the individual staff, on the other hand, could impede change programs (Huczynski and Buchanan, 2001, cited in Burnes, 2003). Frahm and Brown (2005) identify three communication channels, namely strategic information provision by top management, operational information provision by direct supervisors and conversations between peers (cited in Peus et al., 2009). During strategic information provision, top executives explain why changes are necessary and define their expectations from these changes projects, whereas during operational information provision, direct supervisors clarify roles and responsibilities during change processes and new requirements, if any, after the change and answer questions.

Read More

Kurt Lewing's Model Of Change Case Study

1323 Words | 6 Pages

• Change Objective • Clear Communication of the need for change to all Staff • Addressing employee concerns in terms of change Freezing After the uncertainty created in the unfreeze stage, the change stage is where people begin to resolve their uncertainty and look for new ways to do things. People start to believe and act in ways that support the new direction. In order to accept the change and making the change successful, The Staff of BBC need to understand how the changes will benefit them, so that they would embrace the new direction and participate proactively in the

Read More

Planet Air Travel Case Study

2049 Words | 9 Pages

Hence, the quality of communication is a critical aspect of successful change (Hayes, 2007). One form of effective communication strategy that PAT should adopt is “Underscore and Explore” which involves two-ways communication. This strategy allows managers to focus on the core issues related to the change. Employees are also given the opportunity to raise their concerns and feedbacks (Campitt, Dekoch and Cashman, 2000). Feedbacks in the form of surveys can be collected from the employees to improve in the change processes (Ford and Ford, 2010; Young and Post,

Read More

Change Management Reflection

878 Words | 4 Pages

My experience in Change Management is very limited. The theoretical knowledge I have acquired during the first four weeks of this module has made me realize that transforming organizations is a difficult and complex task. I have read case studies mentioning the unique contribution of change leaders whose role is to talk to people’s hearts and minds. I have also understood how important is to reconcile conflicting interests and emergent tensions between top-down transformation initiatives and functional operations. Despite the widespread belief that managing change is tough, there is little agreement regarding the factors which influence change the most.

Read More

More about Audience Analysis Of 'Who Are The Lions' In The Group

Related Topics

Open Document