The recreational retailer REI, Recreational Equipment Incorporated, understands and supports their mission statement of outdoor stewardship during the Thanksgiving Black Friday timeframe by encouraging employees to take a paid day outside. Using social media to communicate this outdoor message, REI aligns itself with the values of their adventurous customer base, creating a stronger sense of outdoor community and enhancing the company brand. Action in support of the employees, co-operative members and non-co-operative members coupled with the use of social media drives retention of top employees and creates an attractive environment for potential new hires. Through competition, many military organizations similarly promote a family centric environment during family day activities which cease tactical operations and focus on family-oriented games. Family organizational competition days increase morale, thereby creating a positive environment which supports high retention. Black Friday Retailers modified and nationalized the term Black Friday to label and create a shopping experience which offers large discounts on specific items during predetermined periods of time and only while supplies last. Customers eagerly seek out desired items as …show more content…
Already established in philanthropy supporting outdoor recreation, customers support REI’s concept of an employee day outside, correspondingly online sales increased from the previous year. Allowing employees paid time for projects that support outdoor stewardship or challenge themselves expressly aligns employees’ actions with company goals, henceforth creating a positive work environment and high levels of employee