Bridgestone is a worldwide corporation that emphasizes on being sustainable as their corporate social responsibility. Their global environmental mission statement is to “help ensure a healthy environment for current and future generations. In order to achieve their mission, Bridgestone focuses on three main objectives; value nature resources, reduce CO2 emissions, and in harmony with nature. Natural resources are valued “to continually improve nature resource conservation through operational improvements and product design”. As the population and demand for automobiles increase, using resources efficiently and the balance with earth’s ecological capacity becomes more significant. Bridgestone plans to use 100% sustainable materials for their