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Btec Business Level 3 Unit 4 P4

1735 Words7 Pages

P4) Produce and evaluate a basic marketing Plan for our Organisation A business plan, a marketing plan focuses on winning and keeping clientele; it's planned and includes numbers, facts and objectives. A good marketing plan spells out all the tools and plans you'll use to achieve your sales My Company Primark Success in Ireland led to expansion to the United Kingdom, and the company opened a great store in Belfast City Centre in 1971 and one in Derby, England, in 1973. The company could not use the name Penney’s in Europe outside Ireland because J. C. Penney had the name register. The name Primark was then invented to use outside Ireland. Primark opened its current worldwide headquarters in 2015 in a redeveloped Dublin building, Arthur Ryan House, formerly Chapel House (Akar David1994). About My Products …show more content…

The company sells clothes at the low-cost end of the market below average prices. Along with retailers such as Zara and H&M, Primark contributes to the contemporary fast fashion trend. According to an article about Primark in The Economist, for many shoppers, Primark has an irresistible offer: amazing trendy clothes at amazingly low prices. The result is a new and even faster kind of fast fashion, which forces consumers to buy heaps of items sometimes even the same ones to use when the first ones worn out, discard them after a few wears and then come back for another batch of new outfits. Primark have created a cosmetics line called PS Pro which has been praised by many beauty bloggers for its high excellence and low

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