Classbundl Servant Leadership

Running a successful startup company is no easy task. Startup companies are often faced to overcome obstacles such as limited resources, cash and often personnel. Even though the leader of a startup company is asked to faces these hurdles, they are also trusted to portray a positive representation of their brand to the public. It is easy for a leader to focus on building the company up and doing whatever is necessary to ensure the company’s profitability and ultimate longevity. This narrow focus on achieving financial success comes with its own risks. Most importantly is the risk of impacting the customer experience and overall perception of the company. To ensure that a company stays a float, and pleases it customers, it’s important to understand

The idea of taking the major focus off of driving profit is generally not something that sits well with those who are compensated based off of the company’s results. A leader is then tasked with sharing the big picture vision with these individuals. If the leader is successful in doing so, then they will have an easier time implementing this

At the moment, ClassBundl already incorporates a platform where servant leadership would be successful. ClassBundl has established a mission of charity towards schools. When parents purchase a school supply “bundl”, 5% of their sales is donated back to the institution in which their child attends. This donation, which already sets ClassBundl apart from their competitors, helps influence parents because they are solving a need for their child, and at the same time feel good because they know that their money is benefiting their child’s school. In an effort to expand off of this mission, ClassBundl plans to find other ways to donate back to the school or church that they are working with, whether its donating school supplies to a student in need, or using the cash back to purchase new technology for a classroom. ClassBundl aims to have their consumers promote their experience, and their mission to give back to schools, through social media. The involvement of the parents will be vital to ClassBundl’s success in creating growth within each school’s market. But like any other startup, ClassBundl will have to stay focused on their mission to overcome the pressures of keeping sight on the bottom