Commercial Pop Acts Marketing Examples

What are some examples of commercial pop acts marketing emotional fulfilment to their audiences?

In 2017, the marketing behind musicians has lead singers and boyband members gathering tens of millions of social media followers, sold out tours, merchandise and fantiacal displays of devotion.

The two musical acts we are going to address in this analysis are Justin Bieber and One Direction. Significantly, both are commercially successful musical acts whose songs top music charts. Furthermore, their careers have led to a dedicated fanbase and generating hundreds of millions of dollars in profit.

I’m not a 12 year old girl and not a Sony Music Executive, so why should I care?

It’s tempting for a reader, who is outside the target demographic of

According to American psychologist, Abraham Maslow, human beings are driven to act by motivating factors. In his groundbreaking theory, Maslow’s Hierarchy of Needs, he represented these human desires in a pyramid of levels that range from the physiological to the psychological. The potent psychological need that the marketers behind most pop acts know well is the need for ‘Love and Belonging’.

In the millennial generation, a sense of disillusionment has arisen causing a shift from traditional religious authorities to spiritual alternatives of an individual’s choice. That is to say, some people find Deepak Chopra’s spiritual advice soothing, others may crave romantic partners, some teach, others drink, while some find meaning in spirituality, ect. In this analysis, I argue that people who dedicate their time, energy and lives in a religious like worship of their favorite pop acts are on the same side of a coin. Namely, they fulfil a need for ‘Love and Belonging’ in the idealized versions of people they have been conditioned to revere and financially