The target market for Connected Things Consulting are millennials between the ages of 18 and 35. Gender, race and religion do not factor into our targeted marketing, because the aim of Connected Things Consulting is to market our services to individuals and businesses with an eye towards the future and the need for wi-fi enabled devices that communicate with each other.
The approach for connected things consulting with be multi-segmented, targeting demographics and behavioristic. When approaching the demographic variable, age, income education, occupation and social class will be a targeted in marketing. We believe by pairing a certain level of social class with the use of Internet of Things, we will be able to appeal to future looking, upwardly mobile millennials. The variable of behavioristic gives Connected Things Consulting the ability to reach consumers who have the ability to see the Internet of Things as a lifestyle. These individuals will tie the use of internet connected devices with a growing necessity in everyday life and feel the need to grow with the technology as for runners and trend setters.
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370). With Connected Things Consulting being a relatively new field, our goal for pricing is price skimming. By charging the highest possible price, we believe we are playing into our target demographic. Our services will then be seen as valuable and elite. This strategy may create greater hardships with business’s, because of more established competition, however, we do not see a reason to dilute our brand this early to earn a customer base we see as complimentary to our core