Digitizing the marketing of service companies has become essential. As their customers change their behaviour, these companies can no longer simply use old recipes to survive and grow their business.
Traditionally, consulting firms generated clients through their network. Today, however, it is not enough. Prospects are more connected, so they seek information and solutions to their issues online before deciding which provider will accompany them.
This is why digital marketing is so important for service companies: to have a strong online presence and be easily found by people looking for the services they offer. Marketing automation then transforms these prospects into customers.
From the design of an acquisition campaign to lead processing, things have
…show more content…
It is the only way to build a real network, a real community in an organic way.
These are simple actions but they do require time. The results will not be immediate, it is a long-term task: the most persistent will win the bet.
Tactic #4: Online Advertising
Finally, the fourth tactic, online advertising. This is not cheating, this is not money thrown out of the window. On the one hand, it is a question of giving a boost to the Inbound approach when it is set up in the company. On the other hand, online advertising allows the targeted promotion of inbound campaigns throughout the year. And it's usually very effective.
In the first case, when a company launches its Inbound approach, we always advise to plan a Paid Search budget, especially for sites with less authority. It is indeed unrealistic to expect to see SEO efforts pay off in two weeks.
We must act. It is not by sitting in front of your computer with your eyes fixed on your dashboard analytics that the visitor curve will suddenly take off. This is why AdWords campaigns are well targeted at the