Capital is resource that helps individual produce or achieve the same goal. Social capital is the relationships between others (Kanazawa & Savage, 2009).The contribution made by the merchants, is a demonstration of human capital. Human Capital is an idea based around the relationships of human beings. The bases behind this, is shown on slide 3 of the 11 things you did not know about the Whole Foods Store.

In May of 1981, one of the largest floods hit Austin, sweeping away more than four hundred thousand dollar worth of equipment and inventory. A great example of human capital is shown after the Whole Foods store was devastated; loyal customers, venders, and even various investors helped the store get back on its feet. Thus showing the intangible