Introduction Within organizations, the tool used to outline the goals and what will be done to reach the goals is normally the strategic plan (Martins, 2022). The strategic plan is developed from an organization’s vision and mission, objectives, and action plan that guides toward the correct direction. Nordstrom is a company that has the ambition to surpass expectations since the establishment has delivered a shopping experience that customers can enjoy and display their style. The company believes that fashion is a business of optimism, and because of that, it can grow and evolve continuously (Nordstrom, n.d.). Nordstrom wants to get closer to their customers so, they have started to build on market strategy strengths to obtain the digital-first platform that was made to enhance customer service, increase market share, and drive growth in profits (Nordstrom, 2021). Since the company wants to base the strategic plans on market strategy, they are allowing customers to shop for products and interact with Nordstrom in whichever way is the most convenient for the customer (in-store or online) which, is the strategy’s focus. By doing so, the company can provide personalized service, provide an increase in product selection by linking the store and supply chain inventory of single markets, and create better choices for item pick-up, delivery, or return from Nordstrom’s service locations (Nordstrom, n.d.). This strategy is created to retain as well as attract customers and create a better experience and individual connections between the company and the customer. …show more content…
For Nordstrom, the SWOT analysis is as