Examples Of Ethos Pathos Logos

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Ethos, Pathos and Logos Bernard Roth author of The Achievement Habit: Stop Wishing, Start Doing and Take Command of Your Life and professor at Stanford University taught a class in design thinking that helped students realize their potential to be the best they can be. In writing his book he makes effective use of the rhetorical triangle in appealing to the readers’ emotions, logical thinking and sense of value. In chapter one he uses each of these argumentative strategies especially effectively when he describes what it means to be successful. He begins chapter one by beginning a conversation with the reader saying, “Your Life has no meaning”. (Roth15). Right away he makes one feel defensive about life because we all want our lives

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