Feeding American Advertisement Analysis

In everyday life we come across advertisements either in print media, digital platform, on TVs and also on radio. While the advertisements have taken different forms, they are primarily used to communicate to the public. According to Katz (458), “Advertising offers us a glimpse of our cultural subconscious; designed to sell products by selling us desirable visions of ourselves, ads reflect our dreams and insecurities.” We find a majority of the advertisements being used to sell products, services and other activities related to trade. Beyond trading, advertisements have and continue being used for different purposes including persuading the public to take a particular stand on an issue that affects the society. The use of advertisements to

The woman, I assume is the mother of the child in the stroller. She is being assisted by a man of African American origin and a white woman on the other side. Going by the setting, the photo shows that the place is in a well taken care of building. At the bottom of the picture is the advertisement’s written statement “we’d do anything for kids. yet 1 in 5 children in America struggle with hunger”. According to Gharib, “This works because of the undeniably powerful statistic.” The message is both an acknowledgment as well as a

Generally, the choice of the environment and the background do not support the wording. On a casual look, one would not be easily convinced by the message it purports to put across. It’s important that in communication, the words and pictures be in synch. I tend to develop mistrust when I see these types of advertisements that are engaged in alleviating social problems. I think this view is shared by many people too. There is a strong feeling that there is lack of a feedback mechanism in their efforts. The gap between contributions and other forms of support people make on one side and the impact on the targeted people on the other side is so wide. Hardly do they post advertisement about end results of these initiatives. These initiatives have been used by other illegitimate entities to obtain money by false pretenses. A common occurrence around the world is the number of cases being prosecuted which involve the NGO’s executive’s misuse of donations raised through such platforms, take advantage of unquestioning public. Such occurrences dampen the public spirit and make them apathetical to noble causes. This takes us to another potent question, whose interest do the NGOs protect and to whom are they accountable. Aid provision follows a path that sometimes is blurred. Because they lack a hierarchical management system, accountability