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Final Essay

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The topics that are big right now in the field of information technology are social media platforms and data privacy. These are two topics that I would like to explore further in the field and get a much better grasp of what they mean in the future and how they will impact us. Social media is a major focal point because it represents a pivot from the past and is a turning point on how businesses will market and attract customers in the future. It is a stepping-stone, as the last step was customers going to the website. Before the website it was television adds the customers were gravitating towards. Social media marketing in information technology is the next step in the digital evolutionary process and this is why it interests me going forward …show more content…

These two aspects of information technology rely on one another to better the long-term prospects of a company and to ensure its long-term profitability. The social media aspect of the information technology field relies on customers getting the right information, receiving good customer service, and having answers to their questions, comments, and concerns in a timely manner. Data security plays a part in this because logically, if a customer placed their business with a company, they would want their information secured. If there data is not secured and there is a breach regarding whatever various circumstance it may be about, the company at hand may be in for a major reputation hit if the data breach story is not handled properly in the medial channels, especially social media. Data security and social media in the information technology sector of companies may not appear related, but go hand in hand in making sure the company achieves at the highest level, which is why the link between the two is interesting to look into and

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