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General Mills Marketing

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Company URL: http://www.generalmills.com 1. Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? While General Mills targets multiple generations, it especially targets the aging population who fall in the baby boomer category. Baby boomers are aging and their diets have more restrictions. Also, because of their age, they need foods that will keep them healthy and strong. The General Mills Company has specialized in cereals and other healthy foods, which are extremely appealing to the baby boomers because of minimal effort to make it. They also have foods, which are easy on the teeth because they have weaker teeth than when they were younger. General Mills also cut out the saturated fats and sodium in a lot of their products, so the food is appealing to their health needs. By having high fiber and low cholesterol foods, the company easily captures the needs of the baby boomers. 2. What Social Media is used in this website: General Mills is using Facebook, You Tube, Twitter, LinkedIn and Google Plus. These platforms are easily accessible by the baby boomers, and they can easily use them. Videos on YouTube and Facebook have been very essential in convincing the group of the benefits of …show more content…

The use of this kind of social media is in order as far as the targeted market is concerned. These people have time, since most of them may be in retirement, and can find time to go through the social media sites. However, Facebook and Twitter may not be appropriate since they find it slightly out of touch with their social realities. You tube is very much appreciated because the people can be patient enough to listen to the videos and learn from them. Being over 50 million, and their health being closely monitored, these people will be constantly looking for ways to keep themselves healthy so these social media outlets become much needed sources of

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