In retails When walking in to a local grocery store our smart phone will get an alert but it’s not a usual SMS or whatsapp messages we usually receive, it’s w welcome message from the store, which will be delivered t the phone by an app related to the store which we had already downloaded to the phone and likely haven’t used since. This message can be anything related to the store, a welcome message, a promotion the store currently giving out, or a coupon related to their store. Since it’s a trend that people try to fix everything through their phones, the retailers use this opportunity to engage the customers and communicate with them through the apps which has been downloaded to their phones. This helps both the parties with the locations …show more content…
Macy’s has over 150,000 associates in 45 states help giving a better shopping experience for the customers throughout the country. And they are planning to target the customers who comes to store and leaves without purchasing any good in the future. 2. Lord & Taylor Lord & Taylor has deployed 10 beacons per store and seven departments in its Boston store with individualized campaigns. They have set their apps to, when a customer enters a store the app sends them a message on their smart phones welcoming them and asking ifthey would like to receive further help and instructions. 3. American Eagle Outfitter American Eagle Outfitters has placed in the entrances and the dressing rooms also using a third party route with the beacons. These are too to detect the presence the smart phone of the customer when entering via Bluetooth and notify them about the deals, coupons, discounts and possible rewards for trying on clothes. The beacons in the fitting rooms determines the award points according to the customers approach. The company provided a disable option for their customers who participated in the trial version. It was over 10, 000 customers and it was to ensure only interested customers received offers. The American Eagle’s working on their own app to connect with their customers in the