ipl-logo

Marketing Essentials 260 Assignment

890 Words4 Pages

Marketing Essentials 260 Assignment #1

1. What should go into your mission statement? Draft one, limiting it to no more than 60 words.
A mission statement is not a slogan for a business, nor does it serve as an advertising strategy for what is being sold. A mission statement clearly defines what a business is, states the reason why it exists and how it can benefit customers. An example mission statement for Escapade Travels might be:
Escapade Travels inspires you to awaken your inner voyageur by offering a variety of adventure travel opportunities to locations off the beaten path. Our professional staff will help you create a memorable, one-of-a-kind experience that will exhilarate you and exceed your expectations. From moderate to extreme …show more content…

As such, the business units reflect the range of physical activities and thrill-seeking levels offered. Once potential customers have identified the level of adventure they desire, the option exists for a variety of locales, activities, price points, type of tour (fully guided or self-managed, group or individual) vacation duration, etc. all within their chosen activity intensity.
Stakeholders have an interest in the operation of and are affected by the business. Stakeholders include employees (website developers, accountants, tour guides and administrators), customers, creditors and business partners (airlines, travel agents, hotels and restaurants, regional companies).
3. What planning decisions will take place at the corporate, business unit and functional levels?
Good, Campbell and Alexander (1994) describe the corporate level as the “parent”, responsible for strategic decisions overarching all levels of the business and guiding the long term direction of the company. The corporate level of Escapade Travels will give clear direction and planning on capital and profitability, and partners and …show more content…

Attract and retain the most qualified and outstanding employees through recruitment, top salaries and benefits, and employee development initiatives.
2. Research consumer behavioral trends in tourism and activities, and optimize the variety of travel opportunities offered to the customer, incorporating eco-friendly aspects.
3. Brand the company to appeal to the mature adventure vacation consumer. (Use a recognizable and stylized logo, slogan, corporate image, merchandise, website).
4. Monitor competitor activity - stay ahead of and learn from the competition.

5. Choose an important target market for your company.
The target market for Escapade Travels is male or female, ages 30-50, educated, with above average disposable income and are experienced travellers from developed countries. Using segmentation variables as outlined in the course text, (MKTG, Ch 7) the company will key on adventure travellers who are mature, educated explorers wishing to engage in local cultures, experience nature and challenge their physical limits. They are savvy internet and social media users and are globally

Show More
Related
1018 Words | 5 Pages

Student Name: Gurpreet Kaur 1.As mentioned in the introduction, we are required to choose three fast moving consumer goods companies. The marketing strategies and operations are to be analyzed in terms of efficiency. The companies which I have chosen are Proctor and gamble, Johnson and Johnson and Unilever. These companies are considered to be giants in their industry sectors.

Read More
1042 Words | 5 Pages

Businesses can differ greatly in the services they offer or Goods they sell. One thing that all businesses have in common is that they have a mission or vision statement that they use to define themselves and what they are about. The Arrow Head Medical Center in Colton, California has a mission statement that is not strong, is very generic, and for the reasons is probably why it is not displayed anywhere on their website. To give them a stronger identity to the community, and more tangible goal to reach for internally, it is necessary to create a new mission statement for this organization. The most recent mission statement for the Arrowhead Regional Medical Center I coul find was located on a 2012-2013 strategic plan.

Read More
720 Words | 3 Pages

Mission and Vision Statement The mission statement defines an action-based statement that declares the purpose of an organization and how they serve their customers. In some cases, it includes the description of the company. A mission statement gives a short summary of the company’s purpose. The vision statement gives the direction in which the company desires to achieve in the long run.

Read More
562 Words | 3 Pages

The vision statement represents the company's intended future while the mission statement clarifies the purpose of the organization. Ana Tankovic (2013) states that the “Mission and vision statement presents a starting point of creating the strategy” and this process begins with understanding the organization’s environment and resources (pp. 332-333). Even though these terms are intertwined, they have two distinct meanings. On the one hand, the company’s vision describes the future as it relates to its current condition. On the other hand, the company’s mission describes the organization’s distinctiveness, products and services, the industry, and the organization’s methodology.

Read More
479 Words | 2 Pages

According to Business Dictionary, a mission statement is “a written declaration of an organization’s core purpose and focus that normally remains unchanged overtime. Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how, and communicate a sense of intended direction to the entire organization” (Business Dictionary.com, 2016). Before anything else it is important to state the main difference between a vision and a mission. " A mission is different from a vision in that the former is the cause and the latter is the effect; while a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment” (Business

Read More
482 Words | 2 Pages

Mission statements are very important when it comes to business. Having a good mission statement will help people understand who you are and what your mission is in having and owning your business. It also creates trust with the customer and business owner. What really tops off a good mission statement is having detailed information and facts to back up your mission statement. The cooperation that I chose is CVS Health, which is business regarding health care.

Read More
671 Words | 3 Pages

Mission and Vision What is a mission statement? A mission statement can be define in many ways, and most important, people often mistook mission as a goal in life. A goal is usually a short-term and an individual ambitious of an individual seeking to achieve then set themselves another goal in live. For example, a student goal is to get straight A’s in college.

Read More
1314 Words | 6 Pages

What is becoming more relevant is going to travel agencies not for the average package tours those are being done directly through the internet sites of airline/hotel intermediaries, but instead the travel agency is supply to customers an experience that they are unable to book themselves. By forming connections to unfamiliar local experts travel agencies can make programs that are more tailored, specific, and unique that the current market is truly demanding (Todd, 2018). Robert described previous experiences that back his claim of this market shift. For example, one of the strategies that turned out to be quite profitable for his agency was capitalizing in the Peruvian market and leasing the properties there that allowed for an exclusive product that consumers were very interested in as it provided a unique and sustainable competitive advantage (Todd,

Read More
1852 Words | 8 Pages

Mission statements are typically future focused and are not essentially constructed on present-day. They should be a reasonable viewpoint from which to look down the road. These statements should not bound the development of the organization’s premises through incorrect

Read More
349 Words | 2 Pages

Tourism can bring a great deal of revenue to a country or state. This is why it is important that the proper research is conducting in order to continue generating the public’s interest. The study of economics involves meeting people needs and wants however, it is up to marking to acquire customers and maintain a relationship with them. This is why conducting interviews for Texas tourism bureau is extremely important in order to meet tourist needs and wants while also marketing to them. To meet tourist needs we need to acquire important information.

Read More
1237 Words | 5 Pages

At the end of the day, applicable components of a visitor voyage to particular destinations are considered. Specialist display a five-stage model of travel, where four of the stages are examined as important when concentrating on vacationer satisfaction because of the abnormal state of collaboration with travel/tourism suppliers; pre-trip, on the way, on-trek and post-outing measurements. At the point when purchasers perceive the requirement for a get-away, objective coordinated conduct enacts. The time between need acknowledgment and real travel is vital when investigating visitor satisfaction. It comprises of numerous perspectives, for example, choosing with whom to travel, what destination to go to, where to purchase the product, and so forth (Dabholkar, 1996).

Read More
1162 Words | 5 Pages

This model is used to relate that “staging and creating the setting in which the customers may have a meaningful and memorable experience” (Pine and Gilmore, 1999). This means to have the tourist engage to any activities or programs the guide or company has provided to create that “wow

Read More
1022 Words | 5 Pages

The travel and tourism industry is the world’s largest commercial sector industry. (TG Journal, 2008). Tourism industry is one of the most dynamic and competitive industry in the globe. Customers’ needs and satisfaction keeps changing and tourism study should able to balance those changing aspects or trends of the customers to adapt as the business industry. Tourists travelling to their destinations demands certain services and facilities such as food and accommodation, transportation, communication, security, entertainment, etc.

Read More
1293 Words | 6 Pages

The idea, “The customer is always right,” has become a general knowledge. In today’s world, this thinking has become obsolete. The hospitality industry has come to adopt that the customer comes first. That is why in terms of developing the hospitality product, the industry has been built to cater to the needs and wants of the customer. Tourism is considered as one of the main trade and industry activities in the world that contributes to economic, cultural and political advancement of various regions (Krippendorf, 1989).

Read More
1649 Words | 7 Pages

Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century. The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.

Read More

More about Marketing Essentials 260 Assignment

Related Topics

Open Document