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Mkt 421 Week 5 Marketing Management Paper

443 Words2 Pages

1: Give examples of needs, wants, and demands FedEx customers demonstrate, differentiating these three concepts.
FedEx realized company need overnight delivery service and find a way to build and use airplane so they can help their customers to deliver packages overnight. FedEx promise to their customer some emergence package would reach to its destination in a fast with no delays. Need is items a person must to have for survival, for example, shelter, food and clothing. Want is an emergence item we hope we could have like quickly delivering. FedEx chooses overnight delivery, which makes the customer feel happy because customer getting their deliver the time and day they want. Demand when individuals want, or need to buy a product or service, …show more content…

Describe FedEx in terms of the value it provides customers. How does FedEx engage customers? Value is equal to, benefits – costs. FedEx provides importance service to their customer entirely value example, overnight delivery all over the world and weekend and week days’ delivery. Also, FedEx has multiple channels of communication that they can make advertisement also to reach their customer. The FedEx cost is the price that they are going to ship the package to the customer, or customer support that they offer to make ready the package and to deliver prompt. For that reason, FedEx makes more benefits than the total of the costs, then value is provided.
4.Which of the five Marketing management orientations best applies to FedEx? marketing concept: The marketing management orientations that best apply to the FedEx are the marketing the Concept, the Marketing Concept produces more customer value by making lifelong contacts with the right customers, which is based on customer value and satisfaction this is the first method that can complete the needs of a marketing strategy and structure for commercial and continuing dealings by increasing value for the customer. It is about suggesting the needs and wants of their goal to sell and supplying satisfaction better than competitors

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