Mystery Shoppers In The 1970's

A mystery shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note. Mystery shopping has been used by companies since the 1940’s. However, it was originally mainly used in banks and retail stores to check the integrity of employees such as cashiers and bank tellers who directly handle money to ensure procedures were correctly performed. Since then, mystery shopping has significantly grown from a few private investigators to massive market research firms, but it did not change overnight. In the 1970’s, is when mystery shopping really started to catch on. 25-30% of banks began to conduct some type of mystery

They must be able to focus on even the smallest detail of the business. The industry of mystery shopping according to Mystery Shopping Providers Association is now a $1.5 billion industry with over 1.5 million active mystery shoppers. With the use of technology and he internet, it has made it much easier for businesses to have access to qualified professionals to be mystery shoppers in their business and allows them to submit electronic reports so they have easy access and documentation of their reports. Personally, I evaluated Sephora and focused not only on the business as a whole but their advertising, branding, sales staff, product displays, and the store’s website. (street

It was founded in France by Dominique Mandonnaud in 1970 and was defined by its unique, open-sell environment. When it first opened it revolutionized the beauty world by allowing customers to try products before buying contrary to all other beauty stores at the time that had all their products in cases. In 1995, Sephora created their own brand of cosmetics now known as the Sephora Collection with a bath and body line. Then in 1997, the company was bought by Moet Hennessey Louis Vuitton otherwise known as LVMH. In 1998, Sephora expanded internationally into Spain, Poland, Portugal and Italy. Next, Sephora opened its first store across the Atlantic in the U.S. in 1999. In 2000, the company expanded into Romania and Greece. In 2002, the company coined its first slogan “beauty is a language.” In 2005, Sephora launched a website and expanded into China. Sephora then expanded into South-East Asia in 2008. Latin America didn’t receive a Sephora until 2010. In 2012, they launch a revamped website and redesigned the Sephora Collection. Following this, in 2013, the company created a loyalty program, an app and a color profile device to color match your skin tone with items they have in their stores. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment