After reading ‘Internal Communications’, I realized that there is an array of knowledge that pertains to how organizations and businesses strengthen their relationships with employees through internal communications.
One of those jewels happen to be management finally coming to the realization that customer care should be the focus, as well as understanding the fact that employees have more to do with the success of companies than any other department of any business. The Nordstrom department store is a very relevant example of this happening. The sales associates walking the sales floor assisting customers have more leverage than the managers over the departments. After working at Nordstrom for quite some time, I found this method very helpful. We, as
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Back then employees were working for pay, and viewed their service as that. Nowadays we want more than just pay for service, we want to be valued and recognized as the reason for profits driven in the business. We also want to be trusted enough to be apart of corporate decisions and dialog, as we feel we have something to offer. I also agree that this can decrease cynicism and distrust that employees develop with upper management. The information that employees receive should also be transparent and genuine. At one of my previous places of work, the manager would come down and explain the goals that she set for us, because she felt that we were ‘superstars’ and could accomplish them. She would have these outrageous quotas we would have to meet to make the day. We would meet every week and she assured us it was for our own good. We all later came to find out that we were working her load as well as ours, so that she would look good to her upper management and profit simultaneously. We were lied to and cheated. This is obviously not an example of employees receiving honest, true, and sincere