In a variety of marketing channels two key factors are looked for. The retailer's commitment to the channel relationship and the supplier and retailer performance within the channel. The retailer's commitment affects performance in the channel. When disassembling the infamous Nordstrom way, the firm’s commitment is shown very prominently. The creation of a “corporate culture” (Spector, 2017) is very much a family atmosphere. Still to this day Nordstrom blood relatives are on on the company board of directors. The company’s board of directors and the executive team all fall at the bottom of Nordstrom's business pyramid. Nordstrom realizes the importance of customers, so they are at the top of their management pyramid .In the inverted pyramid,