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Panera Swot Analysis Essay

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When discussing Panera in terms of SWOT analysis we are asked to study their internal strengths and weaknesses as well as what opportunities and threats are evident in the external environment. Panera is in the comfort fast food market, their largest competitor is currently starbucks. Although Panera and Starbucks are the two major companies dominating the market there are not many barriers to enter this market. According to my research, “70% of companies in the market don’t need corporate backing.” This means that the barriers to enter the market are low and do not require much corporate permission or control. This is seen as a threat to Panera due to the large amount of competitors that are allowed to enter the market. However, the comfort
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