Advertising is one of the oldest forms of industry, with examples being found as far back as Ancient Rome. I want to study Advertising as I believe that it has a much greater impact on society than people realise. It is an industry that is constantly growing and changing and it provides chances for personal development, such as an international career. Also, it presents an opportunity to reach people, and to help make a difference in society by publicising charity appeals. A degree in Advertising would give me the chance to study all sides of the industry, from account handling to the creative, whilst giving me a good understanding of the business aspect. The option of taking a placement year in the industry would allow me to continue with my studies, whilst gaining valuable experience. Additionally, modules incorporating live briefs, allowing for the …show more content…
I am currently reading 'Hegarty on Advertising: Turning Intelligence into Magic', which has provided knowledge of how the industry works, and how agencies run, whilst giving a view of the process of creating some of the most famous adverts, such as the Barclaycard 'Waterslide'. My English and Music studies have stretched my creativity, through tasks such as writing short stories, and music compositions, allowing me to improve the way in which I express myself. English is particularly useful in that is has taught me how to write concisely and clearly, which will be advantageous when it comes to writing and working with creative briefs. Spanish is beneficial as it has given me the chance to immerse myself in another culture, during homestays in Seville and Granada. Additionally, being able to converse fluently in a foreign language opens up many options for further advancement in such a global