Texting and driving has become an epidemic that has been growing over several recent years of technology growth. Teenagers are the most likely victims of texting and driving consequences due to the popularity of cell phone use within that age range. To combat the souring casualty numbers from texting and driving, car companies have started releasing ads towards the teenage age group to amuse but to also warn about the dangers of driving with a cellphone. This ad alone was featured in an automotive magazine to show that car manufactures care about safety of people who have cellphones and drive. Overall, the ad alone shows that the car makers “Opel” care about their clients and their safety. First, the marketers for this company try to sell the fact that they are worried about “safety” and “welfare” of their clients, those who seem to use …show more content…
This fear gives us undesired motive to inverse show how people are capable of being afraid of the unknown and what’s to come. For example, a mother has children and wants to raise them to be great people but her fear of not knowing how to raise them gives her fear, thus she becomes and easy target for consumers claiming to know what’s best. Her insecurities are her greatest weakness and can be manipulated like any other human being. The ad itself seems harmless but can feed off something the audience is unsure or not extremely knowledgeable about. Ignorance can be bliss but not for the consumer when buying a product or discussing fear. To add, I do not believe the ad is to attack people but to make the audience aware of a fear they may have not thought about. Fear is the best outcry among people due to fear brings people together and makes them want to know more about a topic. In short, a fear can be a person’s greatest target due to the source of manipulation adding but also a person’s greatest warning