ipl-logo

Prince Sports: The Impact Of New Technology In The Tennis Industry

1112 Words5 Pages

1-R- In today's marketplace, the success of a business depends partly on his capacity to manage through its marketing program the environmental forces for taking advantages of potential opportunities and also minimize threats. Companies that ignore the external factors set themselves up for failed marketing and will lose revenue that will affect their profits. Some businesses rely on environmental scanning ( the process of acquiring information on events outside the organization to identify and interpret potential trend(Roger A. Kerin and Steven W. Hartley) that will allow them to know for example the way that consumers behave, the impact of new technology, etc. Environmental trends flow from five sources: Social - Economic -Technological-Competitive …show more content…

Business' owners should always find out ways to use technological changes for new services and emerging markets. Prince Sports is known for its history of innovation in the tennis industry. Apparently, the equipment plays a fundamental role in a player's performance. Based on that, Prince Sports invented the first ''oversize'' and ''long body'' racquets, the first ''Natural Foot Shape ''tennis shoe''. Also, they used an O3 technology which solved the inherent contradiction between racket speed and sweet spot. As underlined in the video case ''Never before had been racquet designed that simultaneously delivers faster racquet speed with a dramatically increased sweet spot(the middle of the frame in a racquet that gives the most power and consistency when hitting). They also have the O3 platform called EXO which is designed to suspend the string bed from the racquet frame for increasing sweet spot to 83% by decreasing frame vibration to 50%. Technology will allow Prince Sports to keep the track by making more changes to improve players performance and be more competitive. Moreover, social media are also playing an important role in Prince Sports success because through social networks Facebook, Twitter, etc. they could reach the younger generation and launch an advertising campaign.
b) On the other hand, the environmental forces could threaten Prince Sports success. Although economic creates opportunities, it may also present some threat to business. For example market fluctuations, recessions, unemployment rises will impact Prince Sports growth negatively. In an economic crisis, customers spend less money for entertainment and

Show More
Related

UAB Men's Tennis Team Case Study

546 Words | 3 Pages

The UAB men’s tennis team started their season last weekend in the Dale Short Shootout in Murfreesboro, Tennessee. In their first match, UAB faced off against the Austin Peay State Governors on Friday, Sept. 22. The Blazers started singles play with a win by UAB’s Giovani Pasini defeating APSU’s Chad Woodhams 6-0, 6-1. UAB’s Stefan Gonzalez then defeated Aleh Drobysh of APSU 6-2, 6-0.

Read More

Analyze And Evaluate The History Of Sports In The 1930's

1894 Words | 8 Pages

When people analyze and evaluate the history of sports from a technological aspect, games have tremendously been influenced where gathering content is attainable expeditiously with the click of a mouse. The ability to gather information so rapidly in today’s sports market is something that was unheard of about 20-30 years ago. Furthermore, technology just doesn’t influence sports; it has an impact on everything in society. For example, music has been recorded for over centuries when technology was an afterthought. There were no computers, digital mixing systems or the latest technological equipment available to past musicians during the 1920’s or 1930’s.

Read More

The 1980s: The Sporting Goods Industry

317 Words | 2 Pages

The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

Read More

What Is The Growth Of Prince Sports In The Tennis Industry

920 Words | 4 Pages

Maddie Drown Case #2- Ch.9 9.20.17 1. In the 21st century what trends in the environmental forces (social, economic, technological, competitive and regulatory) (a) work for and (b) work against success for Prince Sports in the tennis industry? (a): Social trends that are working for growth is that tennis is slowly becoming a more mainstream sport for people of all ages. It also provides a fun way to socialize and workout out at the same time with friends and family, and is also a healthy fitness activity.

Read More

Explain Bill's Moral Responsibility In The Case Of The Train

436 Words | 2 Pages

Bill’s moral responsibility in the case of the train is to switch the tracks towards Sarah causing her death and preventing the death of a hundred. This view is one like shared by utilitarians, who hope to produce the greatest amount of good. Though Bill will have to directly cause a death, allowing one hundred would be more than immoral. Utilitarianism gives us insight as to why Bill should prioritize the train, while deontology shines light on how Bill may feel after doing so. The threshold in this situation in contrast with feeling a sense of restraint, allows for us to see the weight of his actions in relation to deontology and utilitarianism.

Read More

Proctor And Gamble Essay

499 Words | 2 Pages

It contains an Executive Summary which sheds light on why companies have developed environmentally friendly processes thereby generating new demand for industry services. The Key External Drivers mentioned gives your Sales and Business Development team a clear understanding of the factors that can impact your Fabric and Home care business segment. This information provides the team with additional knowledge to focus on key growth areas that directly drive

Read More

Sport Direct Business Analysis

614 Words | 3 Pages

Sport direct international plc was first developed in 1982 by Mike Ashley, who is now the main founder and chief executive of all stores across the United Kingdom and wordwide. Currently there are 420 sports stores in the UK and a further 270 stores in 19 European Countries. The main headquarter and warehouse is located in Shirebrook, where there are 200 full time workers and further 3000 agency workers employed by two agencies: The Best Connection and Transline Group (Sports Direct, 2017). The Guardian was the first newspaper to carry out investigation in relation to poor Sports Direct policy and practices at Shirebrook.

Read More

Bureaucracy In Modern Sports

1050 Words | 5 Pages

The sun illuminates countless all-American names, with the occasional Coke or Papa John’s sponsor signs. The play clock ticks down to zero, and the stadium is finally filled to maximum capacity. Kickoff commences, players scramble across the field, and suddenly the only problems in the world hinge on if the Nike plastered football is past the downs marker. There are the elite suites high above the stadium cloaked in shade, but the majority are cramped and blisteringly hot. We are all united as one, cheering our team to victory, and thriving on the culture that is modern day sports.

Read More

Processing To Be Successful Tennis Player

383 Words | 2 Pages

Processing to be Successful Tennis Player I think I am a good tennis player because I have an experienced playing tennis for more than four years. When I first started playing tennis from Henninger High School I don't had any knowledge about it, but still really interested in playing tennis. Later on I started knowing the rules and how to play. I use to practicing every single day after school. In the first year of my tennis I used to play exhibition matches, but the second year I got much better so Coach put me in third single, and in the third year I played first single.

Read More

Imperial Tennis Research Paper

1514 Words | 7 Pages

The amusement that a great many people call tennis is the immediate relative of what is presently known as genuine tennis or imperial tennis (which keeps on being played today as a different game with more mind boggling tenets). A large portion of the principles of the diversion ordinarily known as tennis get from genuine or regal tennis. It is sensible to see both games as varieties of the same amusement. Most students of history trust that tennis started in the ascetic groups in northern France in the twelfth century, yet the ball was then hit with the palm of the hand consequently the name jeu de paume ("session of the palm"). It was not until the sixteenth century that rackets came into utilization, and the diversion started to be called "tennis.

Read More

The ABC/Disney Merger

223 Words | 1 Pages

Using the ABC/Disney merger as an example, discuss how these environmental forces create threats and opportunities for the various firms. What are the potential benefits to the parties involved from a merger like this? When ABC and Disney merged back in 1995, some of the threats faced by other companies include, Disney 's increased coordination and consumer base, fewer outlets for programs, the increased resources that Disney now had to convince new consumers to switch, and the publicity that comes with a merger. However, some opportunities that competitors will face with due to the merger include, the potential to sway Disney/ABC customers into changing their loyalties, the opportunity to persuade new consumers that the merger will be

Read More

Pros And Cons Of Joining The Green Movement

2271 Words | 10 Pages

In today’s market the idea of going green is so prevalent, business are weighing the pros and cons of joining the Green movement. This does not affect every company, but the majority of businesses feel the pressure of the movement. Through research of companies, reading articles and observations it can be seen that finances of the company and the state of the economy can make it difficult and not desirable to go green. The choice to join the Green Movement can be a difficult one. Until the economy changes, businesses will not focus on joining the Green movement.

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More

Willdy's Waffles Marketing Strategy

935 Words | 4 Pages

When clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits. Price Because they are introducing their product as a new market, they will use price skimming strategy.

Read More

More about Prince Sports: The Impact Of New Technology In The Tennis Industry

Related Topics

Open Document