Priority Health And Fitness Interview

A little bit about myself and my career goals are that I am a Marketing Major and aspire to be in the digital marketing/advertising world. I would love to work for a small company and be completely in charge of the social media accounts. The internet and social media is what keeps a business going now a-days, especially startup companies, that’s how they get established is through their social media and website. I choose to interview Brandon Smith, the person who started Priority Health & Fitness. I choose to interview Mr. Smith because he runs a small business in the health industry and I wanted to see how he marketed his company to get where the business is now. I love to learn how entrepreneurs market their company and what they look for

Smith on November 22, 2017 at 11:00 am. The interview took place at Priority Health & Fitness. I first started the interview with why and how Priority Health & Fitness was started. Mr. Smith went on to tell me that after Sheri Bohs (Co-Owner of Priority Health & Fitness) went through an amazing fitness transformation, the gym was created. Ms. Bohs was the one who came up with the idea to start the gym, but needed Mr. Smith’s help with coming up with the fitness routines and running the gym itself. Ms. Bohs wanted everyone to feel the strength and sense of empowerment that she had once she lost a bunch of weight and she knew Brandon would be able to help people achieve that with his exercises and experience. I then proceeded to ask how the small business was financed. Brandon said, “The business was started with personal funds. One of the benefits of the workouts is the need for minimal equipment. After 14 weeks there was enough revenue to secure a lease for our first facility”. I asked him this question because I know small companies have a hard time staying open because of startup costs and always wonder how do they market their company when they cannot afford to hire someone to do it for

Smith went very well and I learned a lot about the company and ways they are trying to market themselves. What I learned throughout this process is that when conducting an interview, the more prepared and confident you are the better the answers you will receive. I was a little nervous when the interview began because it felt awkward, but the more questions I asked, especially follow-up questions to the previous question the smoother the interview went. I also think sending the questions to Mr. Smith ahead of time helped him prepare or at least think a little bit about what he was going to say. I think what has also helped me prepare and ask questions about their social media pages is researching the companies Facebook page and website. I knew exactly what they looked like, so when Brandon started discussing them, I understood what he was talking about. I wish I would have looked up their Instagram profile before I interviewed him, but after the interview, I went home and looked up the Instagram