Task 1
1. The audience is indirectly exposed to alcohol as in both adverts we are exposed to someone who is drunk, and not in control of themselves or their actions. We see the girl pouring wine and in both adverts we see the effects of alcohol and being drunk, such as vomiting and spilling food on yourself. As the audience we are positioned as if we are in the characters shoes, and therefore we could all indirectly witness how it feels and what it looks like to be drunk.
2. These adverts can have a large impact on the viewers beliefs and values as it can make a person think twice about their behavior. Many times people acquire their beliefs and values from their parents and their friends, and this can sometimes have a detrimental effect. However, this advert gives people the opportunity to think about their actions themselves and then decide which set of values they want to follow. It also influences their own beliefs by seeing it for its entirety and they can therefore decide to change it.
3.
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Yes, I think it is very effective. Not only does the advert begin by grabbing your attention, it draws you in as you are watching a person perform disgusting, harmful and inappropriate activities. The rhetorical question: “You wouldn’t start your night like this. Why end it that way?” is very thought provoking and makes a valid point. We make ourselves look presentable, respectable and beautiful before we leave, and we come home looking terrible if we are drunk. The advert asks us an important question, why would we want to make ourselves look like that in the first place? The advert is effective as we are looking at alcohol from a different perspective to other alcohol adverts and we are disgusted by what goes on, thus making us less temped to binge drink and make a fool out of