Social Media Ad Analysis: Amakeup

A retailer’s main goal is to provide content that’s relevant to your customer. This is known to be a huge mistake that retailer’s do. They talk about what’s important to themselves instead of engaging with their customers and fulfilling their needs. If they were to do this, it makes the users buying their products want to buy more and consistently keep up with their postings. For example, YouTubers vary from animation to cooking to beauty to sports and etc. A beauty guru is someone who creates and posts videos to YouTube about cosmetics, fashion, hair-styling and other beauty-related topics. A vlogger is one who records a video blog or diary and posts it onto YouTube. In this case, AMakeup which provides beauty products would use a “beauty guru” or also known as a market influencer to talk about my products. The benefit of giving AMakeup’s product to a market influencer verses using paid advertisement such as commercials is more effective. With the trust and wonderful experience of a YouTuber like Bethany Mota, Michelle Phan or even Meredith Foster, they can help to engage their viewers to use the product. Instead of shoveling out thousands of dollars for advertising, one should save their money and target their ideal audience through social media

It also targets a specific audience which helps because it can show you how many people have engaged with each ad. As well as it targets the specific audience of beauty it is additionally very cost effective. For example, even small markets expect you to pay thousands of dollars just for writing, shooting and editing television commercials then once it’s done you have to pay tons more to have it released and ran on television. Unlike the TV, social media applications such as Twitter, Instagram, Pinterest, YouTube and Facebook all offer digital