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Staples Multichannel Strategy

1084 Words5 Pages

Assess the extent to which Staples has developed a successful multichannel strategy. What factors have contributed to its success? Staples has a unique multi-channel strategy that gives them an edge over their competitors. There are various factors that have attributed to Staples’ success. The first among these factors is a combination of their existing in-store experience and extensive distribution infrastructure with a web-based technology information system. Because of this, Staples can provide a superior customer experience – customers can access products online or in-store which proves to be a very powerful strategy for this retail store. The internet presence of Staples allows the company to attract new customers as well as sell …show more content…

However, with the presence of Amazon, now more than ever it is important for the company to continue to grow their online offerings. By competing with internet giants like Amazon in the office supplies category, Staples can keep their customers from switching suppliers. Having a multichannel strategy will be crucial for the survival of Staples. As new technology shifts the buying habits of consumers towards favoring on-demand products, Staples should continue to position themselves as the market leader for office supplies both online and in-store. Essentially, the factors that will contribute to Staples future success will be whether or not they can overcome the challenge of balancing brick and mortar stores in conjunction with their internet sales offerings. If they can master the multi-channel distribution strategy, they will be able to compete on price with any competitor that might challenge the office supply store giant. Only time will tell how well Staples will adapt to new consumer trends and strong price competition from rival …show more content…

By allowing the customer to walk up and view Staple Inc. total inventory line in store via the kiosk. Gives the individual the ability to see things that may also fulfill an added need. Similar to the items next to a checkout line, images of recommended products listed next to the customers goods act as an impulse buy. Also, the kiosks touch screen improves shopping experience making it more convenient to order in store on a bigger screen for customers. The disadvantages of using kiosk for staples is that its initial start up cost may be high when it comes to software development and inventory management. Staples also may lose business due to high prices or not having the ability to price match through the kiosk. But the largest disadvantage is that it could potentially reduce the customer's buying experience and limit the communication channel from employee to customer. Reducing the help a customer may require when trying to find a suitable product to meet their

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