Intercollegiate Sports is immensely popular in the United States. According to a survey conducted by Harris Interactive, around 47 percent of the U.S. Americans follow college sports. Almost 31 million have attended a college sports event in 2016. The National Collegiate Athletic Association (NCAA) projects earnings of more than 857 million dollars in its 2018 fiscal year from its television and licensing rights agreements. Over the term of the contract the multimedia and marketing rights payments will reach a total of 10.8 billion U.S. dollars between 2017 and 2022. More than 28.4 million people in the United States people reported buying clothing with logos of college sports teams within the last twelve months. (“NCAA Revenue by Segment 2012-2017”). Yet with such popularity and large sums of money, not a single college athlete is paid for their hard work and participation. Famous athletes achieve statuses and salaries like Hollywood celebrities. However, no matter how great they are, all of them started as …show more content…
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