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Summary Of Mapping And Sharing, The Consumer Genome By Natasha Singer

833 Words4 Pages

Mapping, and Sharing, the Consumer Genome, by Natasha Singer; how our online information is being used, secured, and obtained. Do people realize there are companies that continuously gather information from our online activity? Are there any laws that prevent these companies from gathering our ‘cyber’ data? How does it exactly work? Only internet experts know what exactly happens on the cyberspace. In this article, the author tried to persuade the public to care more about the things happening over the web, how a company has become the greatest data miner in the world, and even criticized the way our online information is being kept. In the text the author used evidence which proved that indeed; our information is being recorded, analyzed, and sold by companies like Acxiom. She also provided opinions and differed studies from privacy experts, consumer advocates, and Acxiom executives. In addition, she gave actual numbers such as the number of people in axiom database, the number of computer collecting data, the manner Acxiom …show more content…

While companies such as Acxiom say they do it in the people’s benefits, “as a company that help the marketer to make sure that the right people get the right offers”. Consumer advocates and security experts have said “If you look at it in cold terms, it seems like they are really out to trick the customer,” all they trying to do is bring money for their cause. Acxiom works with 47 of the Fortune 100 companies like Wal-Mart, Toyota, Ford and many more. Since these companies carry lots of megabytes of information, they are the perfect target for web hackers; as it occurred in the near past where hackers exposed the e-mail addresses of millions of customers of Citibank, JPMorgan Chase, Target, Walgreens and others from Epsilon (another database

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