ipl-logo

Summary Of Mapping And Sharing, The Consumer Genome By Natasha Singer

833 Words4 Pages

Mapping, and Sharing, the Consumer Genome, by Natasha Singer; how our online information is being used, secured, and obtained. Do people realize there are companies that continuously gather information from our online activity? Are there any laws that prevent these companies from gathering our ‘cyber’ data? How does it exactly work? Only internet experts know what exactly happens on the cyberspace. In this article, the author tried to persuade the public to care more about the things happening over the web, how a company has become the greatest data miner in the world, and even criticized the way our online information is being kept. In the text the author used evidence which proved that indeed; our information is being recorded, analyzed, and sold by companies like Acxiom. She also provided opinions and differed studies from privacy experts, consumer advocates, and Acxiom executives. In addition, she gave actual numbers such as the number of people in axiom database, the number of computer collecting data, the manner Acxiom …show more content…

While companies such as Acxiom say they do it in the people’s benefits, “as a company that help the marketer to make sure that the right people get the right offers”. Consumer advocates and security experts have said “If you look at it in cold terms, it seems like they are really out to trick the customer,” all they trying to do is bring money for their cause. Acxiom works with 47 of the Fortune 100 companies like Wal-Mart, Toyota, Ford and many more. Since these companies carry lots of megabytes of information, they are the perfect target for web hackers; as it occurred in the near past where hackers exposed the e-mail addresses of millions of customers of Citibank, JPMorgan Chase, Target, Walgreens and others from Epsilon (another database

Show More
Related

Joseph Turrow The Daily You Analysis

193 Words | 1 Pages

In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

Read More

A Rhetorical Analysis Of Joseph Turow's The Daily You

809 Words | 4 Pages

In a world where advertising presence is continuing to grow, how do consumers know when their data is being collected and how it is being used to target them? To some consumers, data mining, the collection of data from internet users that can be used by companies and even the government, may not seem like a huge problem. Joseph Turow investigates the growing problem to today’s society in his book, The Daily You. Turow structures his article in a way that creates fear in the audience through directly speaking and relating to the reader, referencing specific examples, and using a negative tone throughout. By speaking directly to the reader, Turow is able to convey his message to them by using the word “you.”

Read More

Rhetorical Analysis Of Should Tech Companies Pay Us For Our Data

860 Words | 4 Pages

In the article, “Should Tech Companies Pay Us for Our Data?” Andreas Weigend questions if companies should pay us for our data. Weigend’s purpose is to inform and explain to the audience that companies are making billions of dollars from using our data. He expresses that data is very valuable by telling us that companies treat data as an asset and data is often used for decision-making. Weigend uses stylistic techniques, establishes credibility, and provides an article that his audience can understand to create an effective and informative argument for the audience.

Read More

Research Paper On Fahrenheit 451

572 Words | 3 Pages

Shah 2 Similar to the debates around the Patriot Act, revelations about government data collection have sparked concern over potential violations of individual rights. Byron Tau reveals a network of government contractors procuring vast amounts of consumer data, obtained from sources like social media and smartphones, for undisclosed purposes. These surveillance practices raise questions about accountability and the limits of government intrusion into our private lives. As people grapple with the implications of data collection, there are demands for transparency and oversight, underscoring the imperative to balance security with respect for civil liberties. As Tau warns, “Any nightmare use of data you can think of will probably eventually happen,” heightening the urgency of addressing these concerns and safeguarding individual privacy rights.

Read More

Edward W. Felilton Ethos Pathos Logos

1060 Words | 5 Pages

Choose to use apps and services that notify you, in plain language, what information they collect and why”. Trapani presents the problem and offers a solution for readers. Like Felten she shows that there is a problem but also helps the reader by giving them an answer. The common reader will not be able to make changes in the application making process, which Trapani knows, but they can be aware of the danger and look to avoid putting themselves in situations where they lose privacy. Her argument is clear and simple, which is perfect for the common app user who may not be an expert.

Read More

The Pros And Cons Of The NSA

594 Words | 3 Pages

And we all know the public’s fear of the NSA, yet both business and the NSA’s data collection method is incorporated to provide, or improve the American’s way of life; it be convenience in shopping, alerting customers of traffic on GPS, or preventing a terrorist

Read More

1984 Vs Today

1316 Words | 6 Pages

Sarah Runge Ms. Chacon Honors English 19 April 2024 Comparing Surveillance: 1984 vs. Today. Did you know, less than one-quarter of American smartphone users feel in control of their personal data online? Privacy and surveillance involves the balance between individual rights and social interests.

Read More

1984 George Orwell Privacy Essay

799 Words | 4 Pages

Big tech giants and governments benefit from this system by gaining access to tons of personal data, which can be used for targeted advertising and social control. In a world where surveillance is normalized, children born into the digital age may never understand or experience the concept of privacy. From an early age, they are exposed to a digital landscape, where their personal data is willingly shared. Growing up in this environment, children will develop a different perspective on privacy. As Giroux refers to “Snowden emphasizes this point by reminding his viewers that ‘a child born

Read More

Bruce Shinier The Internet Is A Surveillance State

897 Words | 4 Pages

By introduction, upon reading Chapter 2 titled “Examining written arguments” I have end up resulting into considering one of short argumentative essay in helping carrying out article analysis described there as, “The internet is a surveillance state” written by Bruce Shinier who put forward the case of how internet has resulted and will continue ruining our lives especially on privacy matters of individuals in the globe, how efforts towards curbing cases of internet tracking without warrant have failed or will never be implemented and also has shown incidences under which internet tracking is promoted globally. Therefore this essay has called for analysis due to weightage of concern it’s trying to bring to the public that is effects of internet use globally, hence an important essay to analyze globally (Schneier, Bruce 2013). Basically the essay was written on March 16 2013 and posted on CNN. In other words the essay was published during the periods when level of technology started becoming evidenced in most nations globally.

Read More

Fall Prevention

618 Words | 3 Pages

Fall-related fracture is the common phenomenon in older adults resulting in chronic pain, loss of function, and disability. Evidently, it is the highest cause of accidental death in older adults. Noteworthy, the frequency of falls increases with age and frailty levels. Moreover, frail older adults, with a history of falling, are significantly at risk of adverse health outcomes including increased hospital stays and death. The causation of fall in frail older adults are intricate and interfere with the interrelationship between individual and environment context.

Read More

The Circle By Dave Eggers: A Social Analysis

667 Words | 3 Pages

The consumerism of The Circle can be seen in the constant advertisements that bombard us no matter where we go. But, the worst part is that a majority, if not all, of this is self-imposed. We are on a collision course with The Circle. Both governments and corporations are crusaders against anonymity. The United Kingdom, under the leadership of the Conservative Party, intends on heavily regulating the Internet.

Read More

Right To Privacy In Brazil Essay

1065 Words | 5 Pages

Committee: The United Nations Educational, Scientific and Cultural Organization Topic: Protecting Internet Privacy Country: Federative Republic of Brazil The universal declaration of human rights: what we, the United Nations, use as a basis of rights each individual obtains at birth, and what we stand to protect for each individual on Earth. Over time, our ideas of these rights have been cemented into society’s law, making sure individuals obtain the rights they deserve. But as humanity progresses into the future and technology develops, inventions such as the internet start to blur the lines of right and wrong. A new form of cybercrime (internet crime) is formed relating with even large countries like the U.S.A, China, and even Brazil itself

Read More

That's My Tracker By George Orwell

876 Words | 4 Pages

This information can be sold to various companies and then the companies create various advertisements and other things based off of this collected data on people. In “That’s No Phone. That’s My Tracker.” it is said, “Thanks to the explosion of GPS technology and smartphone apps, these devices are also taking note of what we buy, where and when we buy it, how much money we have in the bank, whom we text and e-mail, what Web sites we visit, how much and where we travel, what time we go to sleep and wake up--and more”.

Read More

Ethical Dilemmas And Facial Recognition Technology

1661 Words | 7 Pages

Today’s society operates on multiple platforms and each of those platforms reveals information about our identity, our habits and our values. Those qualities of our being are valuable to entities like corporations and the government and they aspire to acquire such information to improve their own functionality. All of those things can be extracted from the technology around us that we interact with directly or indirectly every day. As the aforementioned entities implement technologies such as facial recognition and Radio Frequency Identification (RFID), our private lives are unknowingly becoming more public than we would have ever imagined. These new technologies bring about a lot of concern when it comes to putting every detail of an individual’s

Read More

Essay On Targeted Advertising

1377 Words | 6 Pages

The companies also sell people’s private information to make a profit, which is making people’s private life into a “product.” Although customized advertisements are useful for buyers and positive for corporations, targeted ads invade people’s privacy because tech companies manipulatively use people’s browser histories to endorse products, and secretly sell people’s personal information for revenue, turning individuals into

Read More

More about Summary Of Mapping And Sharing, The Consumer Genome By Natasha Singer

Related Topics

Open Document