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Swot Analysis Of Verizon

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It was confirmed Monday that Verizon acquired Yahoo's core business for $4.83 billion in cash, which includes Yahoo’s advertising, content, search and mobile activities.

This comes a little over a year since Verizon purchased another early internet pioneer, AOL for $4.4 billion. Yahoo and AOL are expected to merge their activities and will amount to Verizon raising their global ad revenue to 2.2%. Although Google's 30.9% and Facebook's 12% are the dominant players, Verizon has a significant stake in the market. The purchase will certainly increase Verizon's ability to compete in mobile media technology with its boost of 1 billion additional users.

“Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen
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