The Brand Called You Summary

Applying for a job starts with understanding who you are and what you can do. Whether you actually get the job or not comes down to how successful you are in branding yourself. When a company creates a brand they send a message that brings you back to check out what new things they have. A good example is Apple, the company enjoys immense success through branding the iPhone as the revolutionary phone device annually, refreshing the consumer with a fresh design every year, leading to more purchased devices every time. Tom Peters’ article “The Brand Called You” highlights Apples success story. In the article Peters’ simplifies that you need to showcase yourself as more than just your title, you need to expand into regions you aren’t so comfortable with and showcase versatility while still being dedicated to your original goal. Apple for example started out as a laptop company and expanded into music

Peters’ established that having various work experiences on your resume is nice and all but that doesn’t distinguish you from the general body, rather, having a credible role that can be seen as impactful separates you from everyone else. By having an body of work that stands out differently from your normal roles you have a greater grasp on prospective employers, the perception of a simple engineer at Company X suddenly can be expounded into a engineer who has the capability to teach others about his field and could potentially help out in training new employees. This new value not only benefits you but the companies that look at you. The idea of having one person fill multiple roles entice companies in your brand because who doesn’t like a multifunctional tool, isn’t the interchangeable screwdriver a far more resourceful tool than the plain old Phillips head