The Integrated Group Paper

Introduction:

The integrated group is a leading name in outsourced safety. Since 1989 they provide services in environmental and risk management. They are serving many companies across northwest including United States (Cooper, 2015). They work by understanding the in-depth elements of the business they are serving and help to know the long term and short term goals. They implement the strategy to effectively communicate with contractors. They are serving in sectors of safety, human resource management, training etc. They have acquired expertise to provide any organizational support with up to date information (SearchCRM, 2015). The integrated group is committed to provide full range of customer services including safety, workers compensation management, human resource training (THE INTEGRATED GROUP, 2015). They consistently work to enhance their service inquiries. The company takes time to understand each business they are going to serve with expertise and experience, and hence it works with their staff to make a difference. They cover a wide

A change in customer expectations is visible throughout the world. CRM strategies have become necessary due to these ever changing customer expectations and market needs. CRM is considered as a managerial skill that runs on a philosophy of building long term relationships with customers. It can be described as the sustainable development of long term relations with significant customers. Companies desire CRM implementation due to benefits associated with it. The CRM strategy benefits customer profitability, retention, and embrace acquisition (Safetygroupsuk.org.uk, 2015). In recent years a speedy growth in customer producer relationship can been identified due to several