The More You Employed By Jean Kilbourne Summary

The article "The More You Subtract, The More You Add." is about adolescent and what emotional things they go through due to advertising. Advertisements not only show unrealistic expectation of what women should be but they make them feel less than what they should be. In this article Kilbourne says, now that media is a common thing in our children lives, they have a voice in media about what the stander community values are. They are taught by mass media and advertisements company have knowledge of this and they use it to their advantage. They market thing for girls and guys, what they think is a stander to be masculine and to be feminist. (Kilbourne. J, 2003) Which is agreeable because in the documentary "code of gender" it talks about how in advertising they market for girls and guys advertisement are very stereotypical of our societal stranded of masculinity and femininity. Girls advertising are pink and flower because girls are supposed to be delicate and pink like flowers. For men advertisements they have men look very masculine. For instant if there is an ad for perfume, it would say something like "Smell like a man" and have a man cutting down tree or playing sport. As for women the

As child, girls are told to be quiet more than boys. Girls are taught to be submissive, which is true because according to the documentary gender code, the magazine girls are shown to be shy and fragile. They are shown in very submissive pose. Kilbourne says "The more thing changes the more thing stay the same" which is very relatable because According to the book gendered lives chapter 3 women began to fight for equality around 1840-1925 and it is 21 centuries yet we still believe girls to be not as equal as men. Many of us still hold the value of cultural feminism and we are still fight for basic human right for women like birth control and abortion