Strengths First and foremost, one of UA’s strengths is their innovative technology as aforementioned. This helps to strengthen their position in the market as this results in UA’s rapid and constant growth over the years. On the other hand, UA also differentiate their products from its competitors. Besides, UA’s room for growth is also one of their strengths as compared to its competitors who are already in the market for a longer period, UA is a relatively new company and it has yet to maximize its full potential (Thomas, 2018). Besides, due to the diversified and unique products that UA offers, UA has already established a good corporate image and brand recognition (Hobbs, 2016). This helps to obtain a huge loyal customer base in the market,