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Pretty Woman Advert Analysis Essay

798 Words4 Pages

In a world where males dominate the business industry, females have the chance to shine in their relationship. Vera Wang's 2011 perfume advertisement shows an adaptation of a love story based on Shakespeare's Romeo and Juliet. Not only that, if one has seen the movie Pretty Woman, this scene might look a little familiar with the ending scene on the fire escape with her amorous fantasy coming to fruition. It has a fresh, modern twist to it, making it easier for viewers to relate to the topic of love. This ad stars Leighton Meester from Gossip Girl and model Tommy Dunn. During the time this ad was put out, the royal wedding of Prince William and Kate Middleton was announced, and this could be seen as kairos for Vera Wang's Lovestruck perfume release date. With the ethos of Vera Wang and Leighton Meester, this visual image makes women feel as though they have the utmost confidence when choosing their ideal romantic fantasy with this perfume. The advertisement depicts an ardent scene in which a man is …show more content…

Particularly, Leighton Meester from Gossip Girl, plays the role of Blair who is on the hunt to gain her fairytale wedding. Her character represents a person who is bad with romance, but in the end marries rich and gets her fairytale ending. Using Leighton as the spokesperson for this advertisement gains favor with teenage girls who see her as their role model, hoping they can have that fanciful love she did. Not only that, being the age she was, and her youthful appearance garners more attention as this ad was placed in the Cosmopolitan which mostly targets women who want fashion, celebrity news, and dating

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