The Walt Disney Company, which is headqaarted in Burbank, California, is a multinational American mass media and entertainment corporation that produces movies, animations, and TV shows, established numerous theme parks around the world, and sells various merchandises both online and in designated participating stores in certain malls. In recent years, Disney has been achieving immense profitability with its latest productions in movie theatres. For example, the introduction of Star Wars: Force Awakens released on 18th of December in 2015 had a box office of $2.066 billion USD [1]. Likewise, other numerous recent film production have also achieved similar exceptionally successive results in box office, which includes: Zootopia in 2016 with a box office of $1.024 billion USD [2], Frozen in 2013 with a box office of $1.276 billion USD [3], Rouge One: A Star Wars story in late 2016 with a box office of $1.054 billion USD [4], and so on. …show more content…
To illustrate, Disney now raises awareness and cares for the environment [5] as well as establishing a philanthropic role in the community [6]. With these points taken into consideration, Disney ultimately exemplifies its goal to fulfill discretionary responsibilities, which are benevolently beneficial for society. To rephrase it, not only does Disney achieved sustainable competitive advantage and exceptionally high profitability, it also strives to be a generous and communitarian organization to help and preserve the people and its surroundings. Consequently, this emphasizes great reputation and high values. Moreover, according to stock markets Disney exhibit potential investment opportunities. In recent years, Disney has introduced two additional theme parks and resorts, both in China: Hong Kong Disneyland Resort in 2005 [7] and Shanghai resort in 2016