What Agents, Why Is Communication Key For You?

Agents, Why is Communication Key for You?

Communication has more than one definition and function. As a real estate agent, communication is key in every aspect of its meaning.

Communication

1. Imparting or exchanging information by writing, speaking, or other medium -- Letters, social contact, and sharing ideas and feelings

2. A means of sending or receiving information, as in talking on the telephone or through computer applications -- i.e. email, direct messages, chat

3. A means of travel or transport -- roadways and rail

If you're an agent, you use, or should be using every one of these communication techniques/strategies to build your team, your sales, and your relationships with clients. Real estate is, after all, a people business.

It's not only your communication that is key, but your attitude and how you express yourself that creates the ideal experience between you and your clients.

What are the benefits of effective communication as an agent?

Efficient gathering of data - Efficiency in gathering information is imperative for today’s real estate agents. You don’t just need to know your clients’ names and general information. You also need to understand their needs for buying and selling, their motivations, and their expectations from you, their agent.

Asking questions and listening are part of effectively communicating with your clients. An agent who talks too much is often an agent who people are wary of, so don’t be that kind of agent. Be as good a listener as a talker to instill trust and effective communication with your clients.

Another aspect of information gathering requires you to know your client’s time frame. When do they need or want to get their property sold or when do they need to move into a new home?

Almost every client (investor, buyer, seller) will have some idea of when they want or need to take possession or when they need to get their property sold. There are several reasons for time constraints that you need to know. Ask them so you can better serve

Influencer in negotiations and conflict resolution protocols – Be an influential presence when it comes down to negotiations and conflict resolution for your clients. Some people come by these communication skills naturally, but some require education and training to learn how to effectively communicate in these instances.

Negotiating contracts for clients in any transaction is a vital part of what real estate agents do. The idea is to get the best deal for your client without having to make deal-breaking compromises. Also, conflicts can arise during negotiations or between buyers and sellers. Knowing how to swiftly and effectively resolve such conflicts is essential to your success.

The delivery of superior customer service – Successful real estate agents need to know how to properly provide customer service that goes above and beyond for their clients. That is how you build your reputation within a community and help clients find the best real estate and deals to suit their needs and