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Whole Foods Business Analysis

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Whole Foods is part of the grocery industry which makes for a competitive market. Just like all other grocery markets, Whole Foods “offers produce, packaged goods, bulk, frozen, dairy, meat, bakery, prepared foods, coffee, tea, beer, wine, cheese, nutritional supplements, vitamins, body care, pet foods, grocery, and household goods” (Yahoo, 2009). To set itself apart from all other grocery stores like Shoprite or even Walmart, Whole Foods is known for its expertise in selling natural and organic foods where about 45% of their exclusive brands are either “certified organic or “Non-GMO Project Verified” (Flanagan, 2015). In 2014, Progressive Grocer declared Whole Foods as “the largest natural and organic foods supermarket in the U.S., the 5th largest public food retailer, and the 10th largest …show more content…

For any product to be worthy of their label “an item must meet the highest standards for quality and taste” (2016). This mentality is because Whole Foods main strategy is the promotion of health and wellness. Their “Health Starts Here program and positioning as America’s Healthiest Grocery Store™ are key competitive advantages” (Flanagan, 2015). Their health program focuses on providing and promoting a healthy lifestyle with nutritious meals for everyone. Whole Foods sell a variety of prepare foods that meet nutritional and organic guidelines. Some foods and products are verified as part of a no GMO (Genetically Modified Organisms) program. They have been so successful with their differentiation strategy that their exclusive brands have generated “approximately $2.1 billion in sales in 2015” and their 365 Everyday Value brand has “accounted for approximately 14% of total retail sales in 2015” which has gone up from last year by 1% (Flanagan, 2015). In the future, that percentage will probably continue going

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Whole Foods has successfully evolved into being one of the largest organic and sustainable organizations by performing management tactics in a unique, collective fashion. Whole Foods fuses management concepts such as organization, culture, smart financial measures, and quality customer and product care to promote a holistic health approach to business for not only the company, but also the consumer. Mission of Whole Foods The primary resource that validates the concept of Whole Foods being an organization that upholds a sustainable, holistic health approach to business and management is to look at the company’s mission statement. In summarization, Whole Foods states that they make it a priority to sell the highest quality natural products

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Furthermore, Whole Foods has 6 main core values which are: sell high quality food, satisfy customers, employee growth, “win-win partnerships, “profits and prosperity, along with caring for the environment (Whole Foods Market IP, Inc., 2023). They also have leadership principles, which are: purpose, customer service, “commitment to operational excellence, creativity, growth, completions of tasks and a few more (Whole Foods Market IP, Inc., 2023). Analysis of Cultures Both Care and Share and Whole Foods share goals which are there to help people with food necessities. Care and Share focuses on just getting food out to the community, regardless of quality or chemicals used on foods. Care and share do give out food which are close to expire or already expired.

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One of Whole Foods rule is to abide by laws and to factor them into business decisions. Next level is Ethical Responsibility being ethical plays a significant role in any organization because you don’t have to be ethical, but it’s expected. Whole Foods strive to be ethical furthermore, it made World’s Most Ethical Companies list 4 times. The first layer is Philanthropic Responsibility “be a good global corporate citizen doing what is desired by global stakeholders (Kreitner & Kinicki, 2013 pg. 21).

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