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Whole Foods: Certified Organic Grocery Market

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• Whole Foods has a positive brand image when it comes to the organic grocery market. Whole Foods was the first national “Certified Organic” grocery store. Whole Foods was even named as one of the world’s most ethical company in 2010 by Ethisphere Institute.
• When people think about organic foods they immediately think about Whole Foods instead of their competitors. Whole Foods is able to rely on word of mouth recommendations as a form of advertising, allowing them to cut down on advertising cost.
• The company provides customers with quality service and a nice environment to shop in. Whole Foods has developed an environment that makes customers feel like they are receiving quality service. They have also trained employees who are knowledgeable

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