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Workplace Diversity Paper

770 Words4 Pages

Imagine that you are the CEO of a shoe company. Your potential market for selling these shoes is endless.

A shoe company is ideally positioned to be highly successful in its operations if it has a great marketing plan. Shoes are a product that most people use daily, and they come in a variety of styles to meet the demands and fashion preferences of consumers. Instead of attempting to meet all of their customers' wants, many shoe companies may concentrate on a narrow niche market in which they can successfully and efficiently make shoes to maximize customer happiness and profits. Appreciate any courtesy extended to them.
Consider how you can best tap into the diversity within your company to help you to improve your systems for marketing and …show more content…

Unfortunately, when many individuals hear of diversity, they immediately think of race. However, diversity entails a range of characteristics, backgrounds, and experiences, including factors other than race, such as age, gender, religion, sexual orientation, political opinions, cultural background, and even physical disability.
A shoe company with a diverse staff may use this to strengthen its marketing and sales operations. It can achieve this by forming a marketing team committed to developing a product targeted at the target markets. Employees from various backgrounds can contribute their perspectives, which can help the company conceptualise and create a shoe product that appeals to its target market.
Therefore, having a diverse sales team within a shoe company may establish deeper relationships with its client base growing diversity. They offer new perspectives, share knowledge, and aid in understanding how to reach difficult consumers. Moreover, diversity is crucial in marketing because it assists diverse audiences in discovering products that match their values. Hence, diverse marketing makes it easier for audiences to find businesses that share their beliefs.
How can you attract a more diverse workforce, and why might this be …show more content…

It has proven successful in many businesses, even though forcing training on managers is unwise and sometimes ineffective.

Workplace preparedness: - This measure can assist in luring top talent and demonstrate commitment to treating workers equally without singling them out or giving them the impression that they won't feel at home at your business.
Further, what are some ways that you might incorporate the diversity that you have into developing a workplace culture that values diversity?

It is not simple to implement a diversity program inside an organization, but my research discovered several ways that one can incorporate diversity into a developing workplace. Bentley University (2018) lists a few strategies for fostering this change in culture as follows:
• Acknowledge differences: The first step to understanding one another or an individual and building a more diverse workplace is accepting

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